Sales lead: Contact NPF's DMs to offer ad space & other agency services.  National Park Foundation (NPF) named Known its lead strategic and creative agency in October 2023. Known is tasked with increasing visitation and supporting the national parks. I believe this replaces Grey Group.  Target demographic: Gen-X & millennial parents The organization will likely: Keep ramping up digital spend Launch an ad campaign Build out its agency roster Broadcast insights ...

Sales lead: This appointment will likely lead to higher ad spend & possibly more agency hires.  Quilted Northern (QN) named Orchard its lead creative agency in October 2023. The agency is responsible for attracting new customers.  Orchard's first work is scheduled to launch in H2 of 2024. This replaces the incumbent shop, Mekanism.  Target demographic: Primary shoppers (Gen-X & millennial women/moms) The brand will likely: Seek additional agency assistance Keep ram...

Sales lead: Reach out to offer ad space & to inquire about other agency work.  Chime tapped AKQA as its integrated marketing agency in October 2023. The agency will collaborate with Chime's in-house creative team to increase brand awareness.  AKQA's first work will launch late this year or early next year.  Target demographic: Millennials with a male skew The company will likely: Keep shifting ad dollars from digital to national TV Launch an ad campaign Make additi...

Sales lead: Reach out to offer ad space & to inquire about other agency opportunities.  PayPal just concluded a year-long media review by appointing GroupM global media AOR. This replaces the Kepler Group.  We told you about the review when we reported that PayPal had promoted Leanne Sheraton to CMO.  Target demographic: Millennials The company will likely: Revise media strategy Ramp digital spend back up Make additional agency changes Digital and social insig...

Sales lead: Reach out to help this company promote the rebrand. Nautilus announced it is changing its name to Bowflex, effective November 1st, 2023. The company believes this will help show its focus on the Bowflex brand.   The company rolled out a new logo & brand identity for Bowlfex earlier this year. It also plans on rolling out several new products in Q4.  Target demographic: Millennial & Gen-Xers with a male skew The company will likely: Keep shifting ad dollar...

Sales lead: Contact this company's DMs if you can help it build brand awareness.  Kruger Products (KP) appointed North Strategic as PR AOR in October 2023. The agency is responsible for increasing brand awareness.  KP's top brands are Cashmere, Scotties, and SpongeTowels. Target demographic: Canadian Gen-X & millennials The company will likely: Continue increasing digital spend Diversify digital ad placement Make additional agency changes Digital and social in...

Sales lead: Contact the new CMO for more information about her future plans.  Plume recently appointed Valerie Buckingham as CMO. She joined from Palo Alto Networks, where she served as CMO of its consumer business.  In her new role, Buckingham is responsible for promoting new products/experiences for households and small businesses.  Target demographic: Gen-X/millennial homeowners & small business owners.  The company will likely: Ramp digital spend back up Utilize ...

Sales lead: Get in touch if you can help this company promote good.clean.goop.  Goop just launched a new beauty and wellness products line called good.clean.goop.  It will be available in-store and online at Target and Amazon.  The line includes cleaners, facial serums, body lotions, and wellness chews.  Target demographic: Millennial & Gen-X women The company will likely: Ramp up ad spend & promotional activity for good.clean.goop Seek agency assistance Roll out a...

Sales lead: This hire will likely lead to higher ad spend & agency appointments.  All My Sons Moving & Storage (AMS) named Katharine Mobley CMO in August 2023. Mobley is responsible for strategy, brand management, campaigns, budget, and analytics.  She brings CMO experience from her time at WeCareCard, Crescerance, and First Advantage.  Target demographic: Millennials & Gen-Xers The company will likely: Significantly increase ad spend Try new marketing channels See...

Sales lead: Get in touch if you can help this company build initial brand awareness.  Meati just rolled out a new product called eat meati jerky. The jerky is plant-based and comes in a three-flavor bundle including Original, Peppered, and Sweet Chile.  It includes seven grams of protein, dietary fiber, and micronutrients.  The product is currently only available on Meati's website.  In other news: Meati recently brought in $50m in a Series C extension funding round, br...