Female Millennial, Gen-X Opps: Goop launches good.clean.goop (Score 22)

Sales lead: Get in touch if you can help this company promote good.clean.goop. 

• Goop just launched a new beauty and wellness products line called good.clean.goop. 
• It will be available in-store and online at Target and Amazon. 
• The line includes cleaners, facial serums, body lotions, and wellness chews. 

Target demographic: Millennial & Gen-X women

The company will likely:

• Ramp up ad spend & promotional activity for good.clean.goop
• Seek agency assistance
• Roll out additional new products

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Goop spent around $160.7k on digital display ads YTD, a slight 8% decrease from $174.3k spent in this channel during the same time period of 2022. 
• YTD data: 23.8m impressions via Facebook (68%), Instagram (26%), and YouTube (6%). 
• 2021-2022 spend: Full-year spend equaled $192.6k in 2021 and $192.1k in 2022. 
• Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, and youtube.com. 

Additional channel insights  

• Top podcasts sponsored: Wait Wait... Don't Tell Me!, Stories from NPR, No Agenda, Chapo Trap House, and The Totally Football Show with James Richardson. 

Agency analysis:

• Opportunity: Reach out to see if Goop needs any help promoting its new product line. 
  • We have not confirmed any current agency relationships.