2020 Estimated Media Spend: $******
FIFCO USA, formerly North American Breweries acquired Genesee Brewing Company, Labatt USA and a perpetual license for Seagram's Escapes from Pernod Ricard USA, LLC in 2009. The combination created the largest independently-owned beer company in the U.S., formed with the backing of KPS Capital Partners. Corporate headquarters is located in Rochester, NY, the site of the former High Falls Genesee Brewing Company and brewery. Labatt USA is a brewing company founded in London, ON that makes and imports specialty beers. Founded in 1894 with United States headquarters in Buffalo, NY, Labatt USA's portfolio includes brands such as Labatt and Rolling Rock.