2020 Estimated Media Spend: $******
Oversees all Philips operations in the US, Canada, and Mexico by suppling products such as TVs, CD/DVD/MP3 players/recorders, VCRs, shavers, broadcast television systems, broadband network systems, medical imaging equipment, and semiconductors. Philips Electronics North America Corporation encompasses five divisions which are Consumer Electronics, Domestic Appliances and Personal Care, Lighting, Medical Systems, and Semiconductors. See also Philips Consumer Electronics, Atlanta, GA, for e-marketing. Paid $180M in 2000 to have an Atlanta sports arena named for the company.