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BlueCross BlueShield of Massachusetts | Company Profile, Marketing Contacts, Media Spend, Brands


Blue Cross Blue Shield of Massachusetts, Inc. offers indemnity insurance, HMOs, preferred provider organizations, and Medicare extension programs to 1.8 million members. The corporate headquarters are located in Boston, MA.

Main Telephone
(617) 246-5000
Primary Address
101 Huntington Avenue
Suite 1300
Boston, MA 02199
USA

BlueCross BlueShield of Massachusetts Marketing Contacts

Contacts (5/15)
Name Title State
Debra W. Senior Vice President, Chief Sales & Marketing Officer MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 246-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 101 Huntington Avenue
Suite 1300
Boston, MA
02199
USA
Susan L. S. Chief Human Resources Officer MA
Andreana S. Chief Financial Officer & Executive Vice President MA
Andrew D. Chief Executive Officer & President MA
Patrick G. Executive Vice President, Sales, Marketing & Product MA

BlueCross BlueShield of Massachusetts Ad Spend 2021

Media Spend Summary
Media Spend Channel

BlueCross BlueShield of Massachusetts Related Brands

Brand Media Spend
BlueCross BlueShield of Massachusetts ******

BlueCross BlueShield of Massachusetts Agency Roster

Current Past

Brand Agency Service From To
********* ********** ** ************* ***** & ********* AOR - creative 2013 present
********* ********** ** ************* ********* Multicultural 2004 present
********* ********** ** ************* ***** ***** Creative 2015 present

See Winmo sales intelligence in action

WinmoEdge Articles on BlueCross BlueShield of Massachusetts

Campaign Imminent: HealthNow taps new AOR amid digital ad spend increase


It's a Crowley surprise! After naming Mack McGee the CMO of its CareFirst (MD) brand earlier this month, BlueCross BlueShield (BCBS) parent company HealthNow assigned its AOR duties to Crowley Webb...