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La-Z-Boy, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

La-Z-Boy, Inc., based in Monroe, MI, manufactures and markets furniture for the home, hospitality, health care and assisted-living industries. The company manufactures reclining chairs and upholstered furniture and operates in three segments: the Upholstery Group, the Casegoods Group and the Retail Group.

Main Telephone
(734) 242-1444
Primary Address
One La-Z-Boy Drive
Monroe, MI 48162

La-Z-Boy, Inc. Contacts

Contacts (5/22)
Name Title State
Darrell E. Senior Vice President & Chief Operations Officer MI
Sample of Related Brands
Email: *****@*******.***
Main Phone: (734) 242-1444
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One La-Z-Boy Drive

Monroe, MI

David B. Vice President & Chief Information Officer MI
Robert S. Senior Vice President, Chief Commercial Officer MI
James C. Vice President, Real Estate MI
Drew S. Vice President, Sales, Marketing & Merchandising - Casegoods Division NC

Media Spend

Media Spend Summary
Media Spend Channel

Related Brands

Brand Media Spend
Hammary *
Kincaid *****
La-Z-Boy, Inc. *******
Lea Industries *
American Drew *

Agency Roster

Brand Agency Service From To
**-*-*** ********* ********* *** Creative, Media Buying, Media Planning 2007 present
**-*-***, ***. *** Creative, Media Buying, Media Planning 2007 present
**-*-***, ***. ********* *********** Digital, Media Buying, Media Planning unknown present

See Winmo sales intelligence in action


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La-Z-Boy cut back marketing spend earlier this year to save money due to the coronavirus pandemic. Although it reduced ad spend, it has still been successful because consumers are using dollars the...