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Frito-Lay, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Frito-Lay manufactures a variety of snack foods. The company produces potato and corn chips, granola bars, cookies, popcorn, meat snacks and more have that are sold in grocery, and retail stores worldwide. Frito-Lay contributes two-thirds of sales and profits to its parent company's bottom line, and also controls more than half of the US snack chip market. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone
(972) 334-7000
Primary Address
7701 Legacy Drive
Plano, TX 75024
USA

Frito-Lay, Inc. Marketing Contacts

Contacts (5/68)
Name Title State
Gregg R. Executive Vice President & Chief Operations Officer TX
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (972) 334-7000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 7701 Legacy Drive

Plano, TX
75024
USA

Jessica S. Chief Marketing Officer, Pepsi Foods Canada ON
Steven W. Chief Executive Officer - PepsiCo Foods North America TX
Rabiya S. Marketing Director & Chief, Staff TX
Jon H. Director, Sales Strategy & Chief, Staff to Chief Customer Officer TX

Frito-Lay, Inc. Ad Spend

Media Spend Summary
Media Spend Channel

Frito-Lay, Inc. Related Brands

Brand Media Spend
Baked! *
Baken-ets *****
Cheetos *******
Chester's ***
Cracker Jack *******

Frito-Lay, Inc. Agency Roster


Brand Agency Service From To
*****! *** Media Buying, Media Planning
******* **** Multicultural
******* ******, *********** & ******** Creative
******* *** Media Buying, Media Planning
******* **** *** Media Buying, Media Planning

See Winmo sales intelligence in action

WinmoEdge Articles on Frito-Lay, Inc.

PepsiCo taps marketing SVP amid digital spend increase (Score 47)


Sales Lead: In May 2023, Stacy Taffet became the marketing SVP at PepsiCo. Taffet joined the company in September 2007 and was most recently the brand marketing SVP for its Frito-Lay brand. ...