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Friendly's Ice Cream LLC | Company Profile, Marketing Contacts, Media Spend, Brands




Friendly's Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in more than 300 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 8,000 retail locations. Friendly's is headquartered in Wilbraham, MA.

Main Telephone (413) 543-2400
Main Fax (413) 543-3966
Primary Address
1855 Boston Road
Wilbraham, MA 01095
USA

Friendly's Ice Cream LLC Contacts

Contacts (4)
Name Title State
Randy D. Chief Marketing Officer - Friendly's Restaurants & Johnny Rockets MA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (413) 543-2400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1855 Boston Road
Wilbraham, MA
01095
USA

Steve W. Chief Operating Officer MA
Nancy P. Creative Marketing Manager MA
Bill C. Manager, Field Marketing & Brand Communications MA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Friendly's Ice Cream Corporation *******

Agency Relationships


Brand Agency Service From To
********'* *** ***** *********** ***** ************** ***** AOR - public relations 2012 present
********'* *** ***** *********** ******* *********, ***. Digital 2016 present
********'* *** ***** *********** *** *****, ***. Media Buying, Media Planning 2015 present
********'* *** ***** *********** ******* ****** ****** Creative unknown present
********'* *** ***** *********** ****** ******** Creative : Menu design unknown present

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WinmoEdge

Q2-Q3 Media Opps Update: Friendly's to launch new TV, radio, print, OOH campaigns


Subject: TV, online advertising, social media, sponsorship, cause marketing, PR Company: Friendly's Ice Cream (Winmo profile), a Sun Capital Partners-owned family restaurant chain with 339-units t...