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Basic Fun! | Company Profile, Marketing Contacts, Media Spend, Brands

Basic Fun! is an innovative children's toy company that acquired The Bridge Direct, Tech 4 Kids, Uncle Milton and Good Stuff. Basic Fun! has popular toy brands such as Strawberry Shortcake, Mashems, and Lite Brite to name a few.

Main Telephone
(561) 208-7970
Primary Address
301 Yamato Road
Suite 4200
Boca Raton, FL 33431

Basic Fun! Contacts

Contacts (5/9)
Name Title State
Jay F. Chief Executive Officer & President FL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (561) 208-7970
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 301 Yamato Road
Suite 4200
Boca Raton, FL

Bill M. Chief Financial Officer FL
Steven L. Chief Operating Officer FL
Hugh K. Senior Vice President, Marketing FL
Graeme B. Director, Marketing - Ecommerce FL

Media Spend

Media Spend Summary
Media Spend Channel

Related Brands

Brand Media Spend
Basic Fun! *
Mashems *
Fashems *
Lite Brite *
Cakepop Cuties *

Agency Roster

Brand Agency Service From To
***** ***! *** ****** Public Relations unknown present

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Score 47 - Future Possibility: Basic Fun! scaling marketing department, acquiring brands to fuel growth

Toy brand Basic Fun! (a recent merger of The Bridge Direct and Tech 4 Kids) needs to stay top-of-mind now that their main retailer, Toys R' Us, has closed its doors. But, they seem to have that cov...