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FIFCO USA | Company Profile, Marketing Contacts, Media Spend, Brands

FIFCO USA, formerly North American Breweries acquired Genesee Brewing Company, Labatt USA and a perpetual license for Seagram's Escapes from Pernod Ricard USA, LLC in 2009. The combination created the largest independently-owned beer company in the U.S., formed with the backing of KPS Capital Partners. Corporate headquarters is located in Rochester, NY, the site of the former High Falls Genesee Brewing Company and brewery. Labatt USA is a brewing company founded in London, ON that makes and imports specialty beers. Founded in 1894 with United States headquarters in Buffalo, NY, Labatt USA's portfolio includes brands such as Labatt and Rolling Rock.

Main Telephone
(716) 604-1050
Primary Address
445 Saint Paul Street
Rochester, NY 14605

FIFCO USA Marketing Contacts

Contacts (5/9)
Name Title State
Steve B. Chief Financial Officer NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (585) 546-1030
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 445 Saint Paul Street

Rochester, NY

Jaime P. Brand Director, Genesee & Other Brands NY
Rob H. Director, Innovation NY
Janine S. Trade Marketing Director NY
Lisa T. Brand Director - Lipton Hard Iced Tea NY

FIFCO USA Ad Spend 2022

Media Spend Summary
Media Spend Channel

FIFCO USA Related Brands

Brand Media Spend
Labatt ******
Labatt Blue *
Labatt Blue Light *****
Kokanee Glacier *

FIFCO USA Agency Roster

Brand Agency Service From To
****** ********** Media Buying, Media Planning
****** ***** Public Relations
***** *** ********** Media Planning, Media Buying
******* ********** Media Planning, Media Buying
******* ***** Public Relations

See Winmo sales intelligence in action

WinmoEdge Articles on FIFCO USA

Female Millennial Media Opps: Spiked still water brand Pura Still launches debut campaign

FIFCO USA, the independent beer co formerly known as North American Breweries, released a campaign in promotion of its spiked still water brand Pura Still, which launched nationally in December. "A...