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FIFCO USA | Company Profile, Marketing Contacts, Media Spend, Brands




FIFCO USA, formerly North American Breweries acquired Genesee Brewing Company, Labatt USA and a perpetual license for Seagram's Escapes from Pernod Ricard USA, LLC in 2009. The combination created the largest independently-owned beer company in the U.S., formed with the backing of KPS Capital Partners. Corporate headquarters is located in Rochester, NY, the site of the former High Falls Genesee Brewing Company and brewery. Labatt USA is a brewing company founded in London, ON that makes and imports specialty beers. Founded in 1894 with United States headquarters in Buffalo, NY, Labatt USA's portfolio includes brands such as Labatt and Rolling Rock.

Main Telephone
(716) 604-1050
Primary Address
50 Fountain Plaza
North Tower, Suite 900
Buffalo, NY 14202
USA

FIFCO USA Marketing Contacts

Contacts (5/13)
Name Title State
Dan H. Chief Sales Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (585) 546-1030
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 50 Fountain Plaza
North Tower, Suite 900
Buffalo, NY
14202
USA

Rich A. Chief Executive Officer NY
Mary Beth P. Vice President, Corporate Relations NY
Doug S. Vice President, Wholesaler Development NY
Janine S. Associate Marketing Director - Import & Heritage Brands NY

FIFCO USA Ad Spend 2021

Media Spend Summary
Media Spend Channel

FIFCO USA Related Brands

Brand Media Spend
Labatt ******
Labatt Blue ***
Labatt Blue Light *****
FIFCO USA *
Kokanee Glacier *

FIFCO USA Agency Roster


Brand Agency Service From To
****** ********** Media Buying, Media Planning unknown present
****** ***** AOR - public relations 2009 present
***** *** ********** Media Buying, Media Planning unknown present
******* ********** Media Buying, Media Planning unknown present
******* ***** AOR - public relations 2009 present

See Winmo sales intelligence in action

WinmoEdge Articles on FIFCO USA

Female Millennial Media Opps: Spiked still water brand Pura Still launches debut campaign


FIFCO USA, the independent beer co formerly known as North American Breweries, released a campaign in promotion of its spiked still water brand Pura Still, which launched nationally in December. "A...