Sales lead: Contact this brand's DMs now to score some of these extra ad dollars.  Indeed just debuted its "The World Can Work Better" campaign from creative AOR 72andSunny. It is headlined by a 30-second spot called "Without A Doubt" that will air across TV and digital video.  This is the first time the company has targeted job seekers and employers at the same time.  Target demographic: Millennial/Gen-X job seekers & employers  The company will likely: Ramp up ad spe...

Sales lead: Contact this brand's DMs now to offer ad space & agency services.  New Chapter (NC) selected Colossus as creative AOR. The agency is responsible for all creative & strategy duties. NC's DMs believe Colossus will help it promote its brand values and bring new energy to the brand's creative work.  Recent DM shifts: NC promoted Blaine Streisand to CEO in September. He joined the company in 2019 as chief commercial officer and was responsible for sales & mar...

Sales lead: Get in touch now to offer ad space. Shane Co. just announced a new brand campaign called "Made to Shine."  It will be supported across TV, OOH, online video, radio, and social media.  This is reportedly one of the company's largest ad pushes ever.  Target demographic: Millennial & Gen-X women The company will likely: Ramp up ad spend throughout the year Increase promotional activity Digital and social insights (digital ad spend, effectiveness, impres...

Sales lead: Get in touch now to offer ad space & agency assistance.  Appen hired Fab Dolan as CMO in June 2023. Dolan joins from Google, where he served as global director of Android product marketing & partnerships. He is responsible for increasing revenue and improving Appen's market position through marketing.  Target demographic: Businesses  The company will likely: Ramp digital spend back up Diversify digital ad placement Build out the agency roster Digit...

Sales Lead: Pet goods company Hartz emphasizes the importance of protecting one's pets from outdoor pests in a new campaign. The new brand platform and national campaign were made by Cutwater, Hartz's creative, media, and social AOR since March 2022. It involves a refreshed logo, tagline, and sonic identity. Hartz's shifting strategy includes a robust buy spanning social, digital, display, and search channels. According to Lizzy Ryan, Cutwater's media and communications head, Harz...

Sales Lead: Unilever is now in search of a new top marketer due to the upcoming departure of Conny Braams. Braams joined the company in 1990 and will step away in August 2023. She was promoted to chief digital and marketing officer in January 2020 and then was promoted to chief digital and commercial officer in April 2022. We will, of course, let you know when Unilever selects a replacement. The company will likely: Need additional marketing assistance in her absence Con...

Sales Lead: Ohio Lottery (OL) recently launched a new campaign throughout the state. It launched a new song on FM radio stations in order to work around platforms that don't allow direct URL mentions, promotions, links, or advertising/brand logos. The campaign was made by OL's creative, media, and social AOR, Marcus Thomas. The organization will likely: Continue launching new work Return to heavier ad spend Shift spend under a newly promoted CMO (more below) Seek new...

Sales Lead: First American (FA) appointed Chelsea Sumrow as its seemingly first CMO earlier in June 2023. Sumrow was most recently the marketing and brand management VP at Frontdoor. The company will likely: Shift strategy Keep increasing spend Seek new agency partners Target demographic:  Primary: Gen-Z and millennials Secondary: Gen-X Additional recent leadership shifts: FA hired marketing SVP John Asbell in April 2023 as well (or Asb...

Sales Lead: Dan Wood became the CMO at immersive virtual experience creator Jugo in May 2023. Wood was previously the director of global campaigns and regional marketing at Micro Focus. Though Wood is located in the UK, he will focus on bolstering NA platform awareness. He will also lead Jugo's branding and positioning and build critical relationships with potential partners. Wood succeeds Nikki Stenson, the incumbent CMO who departed in May 2023. **Note: Since Wood isn't loca...

Media Sales Lead: Johnnie Walker recently expanded into branded TV content in order to deepen its connections with diverse audiences. The brand expanded those initiatives by establishing a new partnership with AMC Networks. Now, JW will sponsor AMC's four-part travel series, which Fear the Walking Dead star Colman Domingo will host. The effort is part of the brand's First Strides program, a 2022 commitment that JW made to invest in more diverse programming and creators. The series premiere wi...