Sales lead: Contact the new CMO now to offer ad space & agency services.  Makeup By Mario (MBM) appointed Oskar Chabrowski as CMO in November 2023. Chabrowski most recently served as global marketing VP of MAC Cosmetics.  He now leads all of MBM's marketing operations.  Target demographic: Gen-Z & millennial women  The company will likely: Continue increasing digital spend  Partner with social influencers  Seek agency assistance Digital and social insights (di...

Due Date: January 12, 2024; questions due January 3 Scope of Work: The San Mateo County Office of Sustainability (OOS) seeks a contractor to provide on-call communications, marketing, graphic design & website services in promoting and conveying information to community stakeholders, partners, targeted audiences, and the public. Contact: Karen Wang // kwang1@smcgov.org RFP Link

Sales lead: Reach out if you can help this brand target younger consumers.  Hendrick's Gin appointed Exposure as its global cultural AOR in December 2023. Creativebrief handled the review for Hendrick's. The agency is tasked with helping Hendrick's reach a younger audience. Target demographic: Millennials  The brand will likely: Keep ramping up digital spend Try new marketing channels to reach younger consumers Make additional agency changes Broadcast insights...

Sales lead: This hire will directly impact the organization's ad spend & agency roster.  The National Association of Realtors (NAR) selected Suzanne Bouhia as chief marketing and communications officer in December 2023. Bouhia most recently served as chief communications officer of EY. She will handle communications, branding, and marketing.  Target demographic: Gen-Xers & millennials The organization will likely: Keep ramping up ad spend Experiment with new ad chann...

Sales lead: Reach out to the company's US-based DMs for more information.  Puma recently lost its global chief brand officer Adam Petrick. Petrick is now the CMO of SharkNinja.  Puma's DMs decided to restructure its marketing leadership team following Petrick's departure. The company's global marketing organization is now run from its headquarters in Germany.  Target demographic: Gen-Zers & millennials  The company will likely: Revise marketing strategy Keep shifti...

Due Date: January 8, 2024 Scope of Work: OCTA is seeking a firm that will develop an innovative approach to helping agency effectively reach and compel target audiences to take action in various ways that further rideshare program goals. Contact: Jackie Le // jle@octa.net RFP Link (you will have to register with CAMMNET to view full RFP docs)

Sales lead: Get in touch with the new CMO for more information about his plans.  SharkNinja hired Adam Petrick as CMO, effective December 2023. Petrick joins from Puma where he served as global chief brand officer. In his new role, Petrick is responsible for marketing strategy, branding, creative, and new product development. Target demographic: Gen-Xers & millennials The company will likely: Increase digital ad spend Try new marketing channels Review current agenc...

Due Date: January 5, 2024 Scope of Services: The City of Fresno (City), California is seeking applications from qualified local businesses who wish to sponsor one or more City trolleys (FresnoHOP). The trolleys operate on Thursday evenings from 5:00pm to 12:00am and on Friday and Saturday evenings from 5:00pm to 1:00am. Trolleys depart every hour on the hour from two key locations: Campus Pointe near Fresno State and Tower District. The fixed route has designed stops along the route at va...

Sales lead: Start reaching out now to offer ad space.  Papa Johns (PJ) just wrapped up the creative review we told you about in November.  The company selected The Martin Agency as its new creative AOR. The agency's first creative work is scheduled for spring 2024.  This replaces the incumbent shop Camp + King.  Target demographic: Gen-Xers & millennials with a male skew The company will likely: Make additional agency changes (two reviews this year) Ramp up ad spen...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...