Sales lead: This hire will likely lead to higher ad spend & agency appointments.  Rightworks named Monica Sullivan CMO, effective November 2023. Sullivan most recently served as CMO of Linnworks.  She now leads all of Rightworks' marketing operations. The company recently rebranded and shortened its name from Right Networks. Target demographic: Accounting DMs The company will likely: Return to higher ad spending Diversify ad placement Outsource some marketing dut...

Sales lead: This sponsorship signals the company is targeting college sports fans.  Dick's Sporting Goods is now the Official Sporting Goods Retailer of Notre Dame Athletics (NDA) The company will receive exposure and engagement across NDA's digital/social platforms and national radio network.  Notre Dame fans will receive exclusive giveaways, promotions, sweepstakes, and hospitality experiences.  Plus, Notre Dame coaches, student-athletes, and cheerleaders will participate in eve...

Sales lead: Get in touch if you can help this company establish itself in NA.  Swarovski North America just opened its biggest flagship location on Fifth Avenue in New York. This is part of Swarovski's NA expansion plans. The company has opened 10 new stores in 2023.  We told you about the company choosing Zenith as its media AOR in January.  Target demographic: Millennial & Gen-Z women The company will likely: Increase promotional activity surrounding new locations ...

Due Date: January 2, 2024; questions due December 20, 2023 Scope of Work: The City of Milpitas is soliciting for qualifications of Bidders to provide support in producing video and photography content for an array of big City events such as State of the City, Delano Manongs Park Opening, Tree Lighting, Chinese Lunar New Year, etc. as well as some brand videos that will help showcase the City’s diversity and historical sites like Alviso Adobe Historical Site (promotional video).  Contact...

Sales lead: Reach out to the new CMO now to be top-of-mind.  Lazy Dog Restaurant & Bar (LD) has hired Billy Grenham as CMO. Grenham joins from Cyclebar where he held the same title. This fills the vacancy we told you about in March.  Target demographic: Millennials  The company will likely: Keep ramping up ad spend Try new marketing channels Review agency relationships Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance) ...

Due Date: January 12, 2024; questions due December 27, 2023 Scope of Work: The Alameda County Transportation Commission (Alameda CTC) invites you to submit a proposal to provide public relations service for the 7th Street Grade Separation East Project. The anticipated performance period is for an initial period of 36 months from July 2024 to June 2027, with the right to extend the term by amendment as necessary to account for the actual construction timeframe. Contact: Should you have a...

Media Sales Lead: Lovesac had a successful fiscal 2024 Q3 per its recent earnings report. The company's net sales for the quarter increased 14% YOY, which its DMs attributed to its marketing strategy. In Q3, Lovesac increased advertising and marketing expenses by $2m. It also teamed up with influencers such as Charli D'Amelio and Justin Pugh which resulted in over 35m impressions. The company has partnerships with Nordstrom and Swarovski planned for the holidays and will continue utilizing br...

Sales lead: Reach out if you can help this company accomplish its goals.  Kohl's revealed during its recent Q3 earnings report that it is focused on improving its digital business and the customer experience. To do this it will utilize customer data to personalize recommendations and offer more online-only promotions. The company will also invest in product assortment such as adding more pet and home decor offerings. Kohl's will decrease marketing spend as it attempts to improve e...

Sales lead: Reach out now to offer ad space to help Perdue promote the new product.  Perdue Farms just launched Air Fryer Ready Crispy Wings. The wings come in Roasted, Hot N' Spicy, and Lemon Pepper. The company's DMs hope this will help it compete with delivery. In other news: Perdue named Kevin McAdams CEO earlier this year.  McAdams joined the company as COO and president in 2022. Target demographic: Primary shoppers/moms (Gen-X & millennial women) The compa...

Sales lead: Reach out to the new CMO now to be top-of-mind.  Sun Auto Tire & Services (SA) hired Matthew Loos as CMO, effective November 2023. Loos most recently served as CRO of Certus. He now leads all of SA's marketing operations. Target demographic: Male Gen-Xers & millennials The company will likely: Ramp digital spend back up Experiment with new ad changes Outsource some marketing duties to agency partners Digital and social insights (digital ad spend, e...