Sales lead: Reach out to help this company promote the revamped loyalty program.  Potbelly Sandwich Shop just updated its loyalty program. Participants will now be able to earn rewards faster. It includes three tiers: rookie level, pro level, and boss level.  Members can use points for fountain drinks, shakes, cookies, sides, and entrees. The chain launched a revamped website and app. DM shifts: Thomasina Dennison joined the company as field marketing director in Augu...

Due Date: February 5, 2024 Scope of Work: This business unit is charged with supporting communications efforts for the Michigan Economic Development Corporation. This position will develop and draft key communications to media and stakeholders through editorial content, speeches, press releases, website content and other communication forums. This role will also support efforts to inform key stakeholders and the public about all aspects of MEDC's strategic focus area of promoting Michigan'...

Sales lead: Get in touch to offer ad space & agency assistance. Fingercheck promoted Christian Kunkel as CMO in December 2023. Kunkel joined the company in 2022 as marketing head. Before that, he was the growth & digital marketing head of Sardine.  Target demographic: Small business owners The company will likely: Increase ad spend Try additional marketing channels Outsource some marketing duties to agency partners Digital and social insights (digital ad spend...

Sales lead: Keep an eye on this organization because a marketing hire will affect its ad spend & agency roster.  The Field Museum (TFM) lost its top marketer, Stacy Dilling, in January 2024. Dilling joined the organization in 2015 as marketing director and was promoted to executive director of marketing & communications in 2021. She is now the CMO of American Lung Association. We will be sure to update you as soon as TFM finds a new marketing leader. Target demographic: Mille...

Sales lead: This hire will directly impact the organization's marketing strategy & agency roster. American Lung Association (ALA) has filled the CMO vacancy we told you about last year.  The organization selected Stacy Dilling as its CMO, effective January 2024. Dilling most recently served as The Field Museum's executive director of marketing and communications. Target demographic: Gen-Xers & boomers The organization will likely: Return to higher ad spend Experiment...

Sales lead: Contact DDC's DMs if you can help it attract Canadian tourists.  Destination DC (DDC) named Development Counsellors International as its Canadian PR AOR in January 2024. The agency will handle PR strategy and media relations in Canada. This move comes as DDC turns its attention toward attracting more Canadian visitors.  Target demographic: Gen-X & millennial tourists The organization will likely: Continue increasing ad spend Ramp up promotional activity i...

Sales lead: Reach out now to be top-of-mind as the company searches for a new creative partner.  Target recently announced it is no longer working with its longtime creative AOR, Mother.  Mother won the account in 2004. We will be sure to update you once any more information becomes available.  In other news: Target promoted Lisa Roath to EVP & CMO last summer. Roath joined the company in 2006 and most recently served as food and beverage merchandising SVP. She now le...

Due Date: February 13, 2024 Scope of Work: The Washington State Liquor and Cannabis Board (WSLCB) is initiating this Request for Proposals (RFP) to solicit proposals from Consultants to participate on a project to redesign and re-deploy the WSLCB’s external website using a modern web framework and Content Management System (CMS). Contact: stacia.wasmundt@lcb.wa.gov RFP Link

Sales lead: Reach out now to offer ad space before the new agency releases its first work.  Ruffwear selected Hanson Dodge as its lead NA agency partner in January 2024.  The agency will handle media planning/buying, consumer research, and creative concepting. Hanson Dodge's first work will reportedly launch later this year. In other news: Robin Skillings joined the company as CMO in October 2023. Skillings joined from KEEN, where she served as SVP and global GM. She ...

Sales lead: This looks like a great opportunity for those of you that can offer ad space or agency services.  General Assembly (GA) named Jourdan Hathaway CMO, effective December 2023. Hathaway most recently served as operations SVP of Wiley University Services. In her new role, Hathaway is responsible for brand, product, growth, demand generation, and revenue.  Target demographic: Millennials seeking courses in coding, data, business, etc The company will likely: Cont...