Sales Lead: Jewelry e-retailer Brilliant Earth (BE) recently expanded beyond its e-Commerce presence with three new physical stores in various suburban malls. Thanks to this addition, BE now operates 37 stores, which will reportedly get the company's sustainability-oriented products in front of a larger consumer base. The new stores are in Roosevelt Field (NY), King of Prussia (PA), and Roseville Galleria (CA). All of BE's stores offer unique jewelry and bridal services such as same...

Sales Lead: American Eagle Outfitters (AEO)'s execs recently detailed the company's current strategy in an earnings call. As AEO shifts into Q3 2023, it has experienced sustained momentum, largely credited to innovative marketing. Execs are currently focused on providing efficiencies across the business while improving profit flow-through. These exec's priority specifically involves utilizing unique marketing to bolster brand awareness and amplify AEO's products. AEO als...

Sales Lead: Emerging luxury sleepwear company Petite Plume (PP) selected its first CMO, Fanny Quehe, earlier in 2023. Quehe was previously the co-founder at BETTER; before that, she was the senior global retail innovation group director at CHANEL. The company will likely: Implement strategy shifts Continue increasing spend Make forays into additional channels Seek new agency partners Target demographic:  Millennial women Additional spending in...

Sales Lead: Effective September 2023, Alessio Vannetti is the EVP and CBO at Gucci. Vannetti joined from Valentino, where he was also CBO. This marks a return to Gucci, where Vannetti served as the worldwide communications director from January 2015-December 2019. Now, Vannetti will lead oversight and operations linked to all aspects of its branding; its client engagement teams; and its image direction, marketing, communications, and metaverse strategies. He succeeds Susan Chokac...

Sales Lead: Dave & Buster's (D&B) teamed up with Cowboys player Micah Parsons in its fall campaign. Made by creative and digital AOR Mother NY, the campaign encourages adult viewers to skip their adult responsibilities in favor of visits to D&B. Extensions to this campaign will continue rolling out throughout the fall. D&B tends to rely heavily on seasonal advertising; for example, it launched a summer campaign in June 2023. The company has been advertising not only the activi...

Sales Lead: Topgolf recently launched the latest part of its "Come Play Around" campaign. Made by Anomaly, Topgolf's creative AOR of about a year, the campaign introduces new characters, the "Hand Head Crew," who have hands instead of heads to underscore the camaraderie built through the gestures people make when playing. The campaign rolled out across social, OOH, CTV, OLV, digital, video, and print, which includes a full-page Vogue ad. The brand will likely: Continue shifti...

Sales lead: Reach out to help this company promote its new locations & to score some of these extra digital ad dollars.  Lululemon recently announced its goal of opening 55 new stores in 2023. 23 of these stores are scheduled to open in Q3.  The company has also been ramping up digital ad spend this year. It has spent more YTD than it did during all of 2022.  Target demographic: Gen-Z & millennial women The company will likely: Continue expanding in 2024 Keep rampi...

Sales lead: Start reaching out to offer ad space for the upcoming campaign.  Duracell brought on a pair of new AORs in August 2023. BBH is now the creative AOR, and VaynerMedia is the social AOR. BBH is already working on a holiday campaign and a new creative platform, which will launch in the spring.  Wieden+Kennedy, the incumbent creative AOR, won the account in 2016.  Target demographic: Male Gen-Zers & millennials The company will likely: Run a holiday ad campaig...

Sales lead: This promotion will affect the company's ad spend & agency roster.  GoodRx promoted Andrew Slutsky to CMO in July 2023. Slutsky joined the company as consumer president in 2012. He now leads all of GoodRx's marketing initiatives. Target demographic: Millennials & Gen-Xers The company will likely: Continue increasing digital ad spend Experiment with new ad channels Review the current agency roster/hire additional agencies Broadcast insights (TV ad c...

Sales lead: This will affect the company's social strategy & may lead to additional agency changes.  Sun-Maid Growers of California (SM) made quench its lead social agency in September 2023. The agency will handle TikTok, Facebook, and Instagram activations.  This expands the agency's remit, as it has been SM's lead creative agency since 2018. Target demographic: Primary shoppers (Gen-X & millennial women) The company will likely: Revamp social media strategy Keep in...