Female Opps: Petite Plume taps first-ever CMO, starts utilizing digital display (Score 70)

Sales Lead: Emerging luxury sleepwear company Petite Plume (PP) selected its first CMO, Fanny Quehe, earlier in 2023.

• Quehe was previously the co-founder at BETTER; before that, she was the senior global retail innovation group director at CHANEL.
• The company will likely:
  • Implement strategy shifts
  • Continue increasing spend
  • Make forays into additional channels
  • Seek new agency partners
• Target demographic: 
  • Millennial women

Additional spending insights:

• Digital display insights (digital display ad spend and placement)
  • YTD spend: PP made its first foray into digital display earlier in 2023 and has, thus far, spent around $284.5k on ads of this type.
  • YTD data: The company has generated roughly 405.3k impressions YTD via programmatic ads placed via Google Search Networks (99%) onto ebay.com (99%) and bizrate.com.

Additional agency insights:

• Opportunity: As the company's new CMO, it's likely Quehe will conduct agency reviews; reach out soon to remain top-of-mind.
• Current agency roster:
  • ​​​​​​​No current agency relationships yet confirmed

Insight Sources: Digital display spend insights estimated by Adbeat.