Sales lead: These changes signal a strategy shift, so reach out now if you can help.  Chili's Grill & Bar selected GALE as CRM AOR in September 2023.  The agency will handle strategy, email, digital, & data/insights.  It will also revamp the My Chili's Rewards program.  In other news: Chili's hired Steve Kelly as marketing VP. Kelly will handle CRM, loyalty, digital experience, third-party delivery, & paid media.  He most recently served as senior marketing director a...

Sales lead: Reach out now to see if you can score some of these campaign ad dollars.  Green Giant (GG) just launched "That's Giant," its first national campaign since 2017.  The push features The Green Giant mascot and the brand's new child ambassador, Tariq, AKA "Corn Kid." The campaign, from GYK Antler, will be supported across CTV, social, digital, and in-store.  GG is promoting its new Dino Veggie Tots with this push.  Target demographic: Primary shoppers/millennial moms ...

Media Sales Lead: Vitaminwater has turned to the popular Fortnite game to raise awareness for its zero-sugar drinks. The brand partnered with agencies OpenX and VMLY&R, and a gaming company called PWR, to create the "zero holding back showdown." It includes 50 rounds of gameplay and 10 themes named for Vitaminwater's flavors. The brand is also hosting a competition with actor/streamer Khleo Thomas and musician Princess Nokia.   Key Lead Takeaways: Vitaminwater's Fortnite experience coincid...

Sales lead: Get in touch now to see if you can help this company with its upcoming brand refresh.  OMNI Hotels created a new position by hiring Vince Parrotta as COO. While this is not a traditional marketing role, Parrotta is responsible for brand and the guest experience in addition to operations. The company also announced it is about to launch a brand refresh as part of a $1.5b portfolio enhancement project. Target demographic: Millennials & Gen-Xers with a male skew The...

Sales lead: The company may seek additional sponsorships, so reach out if you can offer assistance.  Duke's Mayonnaise is now the Official Mayo of the Carolina Panthers. As part of the deal, Duke's Mayo dispensers will be featured at all condiment stations and in all menu items that include mayonnaise.  The brand will also host a concession stand called the "Duke's Sauce Shack." Plus, Duke's is now the presenting partner of Taste of the Panthers.  We told you about Duke's pickin...

Sales Lead: Youth mentorship organization Big Brothers Big Sisters (BBBS) recently launched a new campaign. Made by Dentsu Creative, "It Takes Little to Be Big" highlights the present moment's great need for mentorship and the importance it has to helping kids succeed. A new PSA, advertising push, and digital content were developed that star real Bigs and Littles from the LA area. The campaign rolled out across TV, OLV, digital, and social channels. The social media effort...

Sales Lead: Novus recently became the brand media AOR for Valvoline Instant Oil Change. The agency will utilize a hyper-local strategy to bolster the Valvoline brand's ongoing rapid growth, build increased customer trust, and amplify the brand at local levels. It will handle duties such as media planning, buying, and analytics. This shift seems to have replaced incumbent media AOR Initiative, but we will let you know when we have confirmed this. We predicted that Valvoline would c...

Sales Lead: Sweetgreen recently teamed up with Reneé Rapp on a new bowl, "This Is My Tony." The bowl is full of Rapp's favorite foods and provided Sweetgreen with a new influencer to work with on ads. The partnership kicks off at the same time as Reneé's sold-out Snow Hard Feelings Tour and invites her fans to a sweepstakes through which they can win unique concert experiences. The company will likely: Pursue additional influencer partnerships Continue working on brick-and-...

Sales Lead: Peloton recently launched a new NA creative initiative, "Yes I Can." The campaign highlights how Peloton not only motivates and empowers but raises their self-esteem. Made by Peloton's in-house creative team and creative agency Stink Studios, the campaign rolled out across broadcast, paid social, streaming platform, and online video platforms. The company will likely: Launch more work with Stink Studios Continue bolstering digital spend Implement roster shif...

Sales Lead: LA Galaxy appointed Will Misselbrook as its first-ever chief creative and brand officer, effective September 2023 (we are still attempting to confirm Misselbrook's email & will update when we learn more) Misselbrook most recently served as the chief creative and digital officer for sibling team Washington Commanders, but now he will focus more on the LA Galaxy club and on revitalizing its branding. The LA Galaxy's leadership doesn't plan to fully rebrand the team, but Miss...