Sales lead: This company has been increasing ad spend and the campaign launch signals this trend will continue. United Airlines (UA) launched an educational campaign featuring its chief trash officer, Oscar the Grouch.  The company is promoting its investment in Sustainable Aviation Fuel, which is an alternative to traditional jet fuel.  The push will be supported across digital, social, and OOH.  UA's AOR, 72andSunny, handled creative duties.  Target demographic: Millennials...

Sales lead: This promotion will affect the company's marketing strategy & agency roster.  Midtown Athletic Clubs (MAC) promoted Alex Schwartz to CMO earlier this year. Schwartz joined the company in 2018 and was promoted to marketing VP in 2021.  He also brings agency experience having spent time with Night Agency, Johannes Leonardo, and Alexander Agency.  Target demographic: Millennials The company will likely: Increase digital spend Diversify ad placement Build o...

Sales lead: This transition will affect the company's marketing strategy & could lead to agency reviews.  Sephora promoted Artemis Patrick to NA CEO, effective April 2024. The current CEO, Jean-Andre Rougeot, is retiring but will stay on until April to train Patrick. Patrick has been with Sephora since 2006 and currently serves as global chief merchandising officer.  As CEO, Patrick will be responsible for stores, eCommerce, marketing, tech, strategy, and supply chain.  We told ...

Sales Lead: Jack in the Box recently debuted its first-ever drive-thru-only location and a new munchie sauce. The company opened the first location of this kind in Ogden, UT, and will open more by the end of the year. Jack has been strongly focused on UT, having just launched in Salt Lake City - the company's first new market entry in over a decade. The new location features Jack's dynamic new CRAVED image, which consists of new packaging color, signage, and imagery, per Tim ...

Sales Lead: Kraft Heinz (KH) recently awarded its US media account to Carat, concluding a review. Carat has handled media work for KH in regions outside of the US in the past, but this expands its remit to include the US, which is KH's largest region by spending. The shift replaces Publicis's Starcom, which held the business for about five years and retained its US remit after KH's last review in 2020. I predicted an agency review would kick off close to the departure of now-former ...

Sales lead: Keep an eye on this organization so that you are prepared to reach out as soon as it hires a new CMO.  Discover The Palm Beaches (DTPB) named Milton Segarra president & CEO, effective October 1st, 2023.  Segarra joined the organization as CMO in August 2022. We will be sure to let you know as soon as DTPB hires a new CMO.  Target demographic: Gen-X tourists Once it hires a new CMO, the organization will likely: Shift ad dollars around Try new marketing ch...

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Amtrak named Eliot Hamlisch EVP & CCO in September 2023. Hamlisch joins from AMC Theatres, where he served as EVP & CMO. He is now responsible for corporate marketing, sales, distribution, market research, and revenue management.  Target demographic: Gen-Xers & millennials The company will likely: Continue ramping up ad spend Try new ad channels Review its agency roster Broadc...

Sales lead: This appointment will affect the company's media strategy & could lead to more agency shifts.  Shell completed the media review we told you about by naming Havas Media its new AOR. Effective January 2024, Havas will handle all global strategic media buying duties for Shell. This replaces EssenceMediaCom. Target demographic: Gen-X & millennial men The company will likely: Revise its media strategy Continue increasing ad spend Review other agency relation...

Sales lead: This promotion will affect both the company's marketing strategy & agency roster.  AutoZone promoted Bill Hackney to EVP of merchandising, marketing, & supply chain. Hackney joined AutoZone in 2000 and was promoted to merchandising SVP in 2015.  He is now the company's top marketer.  Target demographic: Gen-X & millennial men with a Hispanic skew The company will likely: Return to higher ad spending Try new ad channels Conduct agency reviews Br...

Sales lead: Reach out if you can help this company promote its new loyalty program. Shipley Do-Nuts just debuted Do-Happy Rewards, the company's first loyalty program. The company also announced a five-year expansion plan with a goal of doubling in size. New territories include KS, IN, KY, MO, and OH.  We told you about Shipley's new CEO earlier this year.  Target demographic: Gen-Xers The company will likely: Return to higher ad spending Increase promotional activ...