Sales lead: This promotion could lead to spend shifts & agency reviews.  Jagermeister promoted Charles Littlefield to CMO, effective October 2023. Littlefield joined the company in 2018 as senior brand marketing director.  He was promoted to brand marketing VP in 2019. Littlefield now leads all of the company's marketing operations.  We told you about Jagermeister appointing Mother as its first global creative AOR earlier this year.  Target demographic: Male millennials & G...

Sales lead: Get in touch with the new CMO for more information about her future plans.  Five9 hired Niki Hall as CMO in October 2023. This is her second stint with Five9, having served as marketing VP from 2017 to 2018. Hall spent the past three years as Contentsquare's CMO. In her new role, Hall is responsible for demand generation, partner marketing, branding, corporate communications, and events. Target demographic: Businesses that need cloud software for contact centers ...

Sales lead: Contact the new CMO to offer ad space & inquire about agency work.   Landing named Russ Brodmerkle CMO in September 2023. Brodmerkle most recently served as growth marketing director at Roblox.  He is responsible for marketing, growth, and brand identity. Target demographic: Millennials The company will likely: Keep increasing digital spend Invest in additional marketing channels Outsource some marketing duties to agency partners Digital and social...

Sales lead: Reach out to help this brand increase awareness. Rabbit Hole (RH) named Crowe its PR agency in October 2023. The agency will handle influencer partnerships, brand activation, media relations, strategic communications, and events. It is also tasked with boosting brand awareness. In other news:  RH hired Lisa Hunter as global marketing director in August 2023. Hunter joined from Brown-Forman, where she served as marketing director of Jack Daniel's Flavors.  ...

Sales Lead: Reach out to the new CMO for more details about her future plans.  Xactly hired Jennifer McAdams as CMO in October 2023. McAdams most recently served as executive marketing director of Vista Equity Partners.  She is responsible for marketing strategy & boosting growth.  Target demographic: Businesses that need revenue operations services  The company will likely: Increase digital spend Try new ad channels Build out its agency roster Digital and soc...

Media Sales Lead: Skechers just debuted its first line of technical basketball shoes called SKX Resagrip and SKX FLOAT. The company tapped Julius Randle of the New York Knicks and Terance Mann of the Los Angeles Clippers as the Skechers Basketball ambassadors. Both players will compete in Skechers shoes and will appear in brand campaigns. This is part of Skechers' long-term basketball plan, which includes seeking additional NBA players as brand ambassadors.  Key Lead Takeaways: Contact Ske...

Sales lead: Get in touch if you can help AFM reach college football fans.  Avocados From Mexico (AFM) announced it is not running a Super Bowl ad in 2024 after airing an ad during eight of the past nine big games.  The company's DMs disclosed it is turning its focus toward college football. AFM is now the title sponsor of the 2023 Avocados From Mexico Cure Bowl scheduled for December 16th.  It is also now the Official Avocado of the College Football Playoff.   AFM's DMs believe ...

Sales lead: Reach out to help this company promote its new Protein Plates.  Sweetgreen just announced Protein Plates as part of its effort to bolster its dinner options.  Protein Plates come in three varieties: Miso Glazed Salmon, Southwest Chicken Fajita, and Hot Honey Chicken.  All three items include over 30g of protein and are much more filling than Sweetgreen's typical options.  Target demographic: Millennials & Gen-Zers seeking healthy dining options  The company will ...

Sales lead: This appointment will likely lead to higher ad spending & possibly more agency changes.  Amtrak just announced Mekanism as its lead creative & strategy partner.  Mekanism is tasked with creating national and geo-targeted campaigns in addition to promoting Amtrak's loyalty program.  This replaces incumbent shop VMLY&R, which picked up the account in 2018.  We predicted roster shits when we told you about Amtrak's new EVP & CCO in September.  Target demographic: Mil...

Sales lead: This appointment will likely lead to spend shifts & additional agency changes.  Helzberg Diamonds appointed Walz Tetrick as its lead media agency in October 2023. The agency is responsible for media planning/buying, research, and general marketing consultation.  This replaces the incumbent shop, Horizon Media.  Target demographic: Millennial women & gift-giving men The company will likely: Revise media strategy Keep increasing digital spend Make additio...