Carson, CA issues RFP for State of the City video production
Nov 22, 2023

  Due Date: December 7, 2023; questions due November 27 Scope of Work: The City of Carson (“City”) Innovation, Sustainability, and Performance Management (“ISPM”) is inviting written responses to this Request for Proposals (“RFP”) is seeking to partner with a distinguished and qualified video production company to create an engaging video of the Mayor’s speech for the upcoming State of the City event planned for March of 2024. Contact: Josilla Togiola // 310-952-1758 x1237 // jtogiol...

Digital B2B Opps: Acronis loses CMO, promotes CEO (Score 35)
Nov 22, 2023

Sales lead: Keep an eye on this company because these DM shifts will affect its marketing strategy.  Acronis lost its CMO, Michael Callahan, in October 2023. Callahan is now the CMO of Salt Security. We will be sure to update you as soon as a replacement is announced. In other news: The company recently promoted Ezequiel Steiner to CEO. Steiner spent the past four years as Acronis's president.  Target demographic: Businesses that need data protection & cyber securi...

Gen-X, Millennial Opps: Nutrisense hires marketing SVP amid spend increases (Score 59)
Nov 22, 2023

Sales lead: This hire may lead to spend shifts or agency appointments.  Nutrisense appointed Christine Paulsen as marketing SVP.  Paulsen joined from Helium 10, where she served as marketing VP. She now leads all of Nutrisense's marketing operations.  Target demographic: Millennials & Gen-Xers The company will likely: Keep ramping up digital spend Try new ad channels Seek agency partners Digital and social insights (digital ad spend, effectiveness, impressions...

Gen-X, Millennial Parents Opps: Cicis promotes from within to fill CMO vacancy (Score 49)
Nov 22, 2023

Sales lead: Contact the new top marketer now to offer ad space & agency assistance.  Cicis Pizza promoted Maria Trujillo as marketing SVP in September 2023. Trujillo joined the company as marketing VP in 2022. This move replaces Cicis' CMO, Stephanie Hoppe, now the omnichannel marketing VP of Casey's.  Target demographic: Gen-X & millennial parents The company will likely: Increase ad spend Experiment with new ad channels Outsource some marketing duties to agency p...

The PA Wilds Center for Entrepreneurship issues RFP for Google Ads management
Nov 21, 2023

Due Date: December 8, 2023 Scope fo Work: The Pennsylvania Wilds Center for Entrepreneurship is seeking proposals for individuals and/or firms who are familiar with managing these Google Ads on behalf of nonprofits for calendar year 2024. PA Wilds Center has been approved to receive Google AdWords Grants for Nonprofits and has implemented a successful Google AdWords campaign since 2021. This program permits PA Wilds Center to take advantage of up to $10,000/month in in-kind Google Ads to p...

The Joint execs talk brand evolution, Meta spend increases following new CMO hire (Score 54)
Nov 21, 2023

  Sales lead: The Joint is focused on brand evolution & new patient marketing strategy. Reach out now for last minute Q4 dollars & keep an eye out for potential agency reviews in the new year. The Joint welcomed a new CMO last month, which we alerted you about in August (more here). Per CEO Peter Holt during the Q3 earnings call, Habib's initial focus area has been "to leverage the power of our data to understand existing and prospective patients." This information will inform "messa...

Female Millennial Opps: Younique fills top marketing position (Score 49)
Nov 21, 2023

Sales lead: This hire will likely lead to spend shifts & agency appointments.  Younique hired Steve Lake as marketing SVP in September 2023. Lake most recently served as brand & product VP at Plexus Worldwide.  This fills the vacancy we told you about in May.  Target demographic: Millennial women The company will likely: Ramp digital ad spend back up Diversify digital ad placement Seek agency assistance Digital and social insights (digital ad spend, effectiven...

Female Gen-X, Millennial Opps: Plexus Worldwide's marketing DM departs (Score 32)
Nov 21, 2023

Sales lead: Keep an eye on this company because a replacement hire will affect its marketing strategy.  Plexus Worldwide (PW) lost its top marketer, Steve Lake, in September.  Lake spent just over a year as PW's brand & product marketing VP. He is now the marketing SVP of Younique. We will be sure to update you as soon as a replacement is named.  Target demographic: Gen-X & millennial women Once it hires a new top marketer, the company will likely: Ramp digital spend...

Sonic promotes CMO, retains creative partner (Score 60)
Nov 21, 2023

Sales lead: Reach out now to offer ad space & inquire about agency opportunities.  Sonic just filled the CMO vacancy we told you about in August. It selected Ryan Dickerson as its new top marketer. Dickerson spent the past four years as digital retail & eCommerce VP of Sonic's parent company, Inspire Brands.  In other news: Sonic decided to retain its lead creative agency, Mother, after a review.  Mother originally won the account in 2019. Joanne Davis Consulting repo...

Male Gen-Z, Millennial Opps: Raising Cane's brings in new CMO amid spend increases (Score 50)
Nov 21, 2023

Sales lead: Get in touch now to offer ad space & inquire about agency work. Raising Cane’s (RC) named Kim Freer CMO, effective October 2023.  Freer most recently served as CMO of Wetzel's Pretzels. She now leads all of RC's marketing operations.  Target demographic: Gen-Zers & millennials with a male skew The company will likely: Keep ramping up ad spend Try new marketing strategies  Review its agency roster Broadcast insights (TV ad creative spend, effectiven...