Sales lead: Get in touch if you can help AFM reach college football fans.  Avocados From Mexico (AFM) announced it is not running a Super Bowl ad in 2024 after airing an ad during eight of the past nine big games.  The company's DMs disclosed it is turning its focus toward college football. AFM is now the title sponsor of the 2023 Avocados From Mexico Cure Bowl scheduled for December 16th.  It is also now the Official Avocado of the College Football Playoff.   AFM's DMs believe ...

Sales lead: Reach out to help this company promote its new Protein Plates.  Sweetgreen just announced Protein Plates as part of its effort to bolster its dinner options.  Protein Plates come in three varieties: Miso Glazed Salmon, Southwest Chicken Fajita, and Hot Honey Chicken.  All three items include over 30g of protein and are much more filling than Sweetgreen's typical options.  Target demographic: Millennials & Gen-Zers seeking healthy dining options  The company will ...

Sales lead: This appointment will likely lead to higher ad spending & possibly more agency changes.  Amtrak just announced Mekanism as its lead creative & strategy partner.  Mekanism is tasked with creating national and geo-targeted campaigns in addition to promoting Amtrak's loyalty program.  This replaces incumbent shop VMLY&R, which picked up the account in 2018.  We predicted roster shits when we told you about Amtrak's new EVP & CCO in September.  Target demographic: Mil...

Sales lead: This appointment will likely lead to spend shifts & additional agency changes.  Helzberg Diamonds appointed Walz Tetrick as its lead media agency in October 2023. The agency is responsible for media planning/buying, research, and general marketing consultation.  This replaces the incumbent shop, Horizon Media.  Target demographic: Millennial women & gift-giving men The company will likely: Revise media strategy Keep increasing digital spend Make additio...

Sales lead: Reach out to score some of these extra ad dollars & to see if Chili's needs any more agency assistance.  Chili's Grill & Bar appointed Signal Theory as its menu AOR in October 2023. Signal Theory is tasked with creating a new food & bar menu, food photography, feature cards, and multi-market tests.  Pile & Company handled the review for Chili's.  This closely follows Chili's adding GALE as CRM AOR in September.  Target demographic: Millennials with a male skew ...

Sales lead: Reach out now to offer ad space & inquire about other agency opportunities.  Silversea Cruises picked up Mediahub as its new media AOR in October 2023. The agency will handle media planning, buying, data, and strategy.  Mediahub is also responsible for audience strategy.  Target demographic: Affluent Gen-Xers & boomers The company will likely: Keep ramping up digital spend Revise media strategy  Make additional agency changes Digital and social ins...

Sales lead: This transition will affect the company's marketing strategy & agency roster.  Microsoft recently announced its CMO, Chris Capossela, is leaving the company. The company decided to promote Takeshi Numoto to CMO. Numoto has been Microsoft's EVP & commercial CMO since 2020. Target demographic: Wide range of consumers & business DMs The company will likely: Try new marketing strategies Shift ad dollars around Review the agency roster Broadcast insight...

Sales lead: Contact NPF's DMs to offer ad space & other agency services.  National Park Foundation (NPF) named Known its lead strategic and creative agency in October 2023. Known is tasked with increasing visitation and supporting the national parks. I believe this replaces Grey Group.  Target demographic: Gen-X & millennial parents The organization will likely: Keep ramping up digital spend Launch an ad campaign Build out its agency roster Broadcast insights ...

Sales lead: This appointment will likely lead to higher ad spend & possibly more agency hires.  Quilted Northern (QN) named Orchard its lead creative agency in October 2023. The agency is responsible for attracting new customers.  Orchard's first work is scheduled to launch in H2 of 2024. This replaces the incumbent shop, Mekanism.  Target demographic: Primary shoppers (Gen-X & millennial women/moms) The brand will likely: Seek additional agency assistance Keep ram...

Sales lead: Reach out to offer ad space & to inquire about other agency work.  Chime tapped AKQA as its integrated marketing agency in October 2023. The agency will collaborate with Chime's in-house creative team to increase brand awareness.  AKQA's first work will launch late this year or early next year.  Target demographic: Millennials with a male skew The company will likely: Keep shifting ad dollars from digital to national TV Launch an ad campaign Make additi...