Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales lead: Contact the new marketing head to offer ad space & agency services.  Juiced Bikes (JB) lost its top marketer, Kerri Kaufman in November 2023. Kaufman joined the company in 2019 as marketing & eCommerce SVP. She is now the marketing & eCommerce VP of Willow.  JB hired Andrew Mosko as direct-to-consumer & marketing head in the same month. He appears to be the company's top marketer. We will be sure to update you if it decides to hire a new mark...

Sales lead: These leadership changes may lead to spend shifts or agency hires.  Willow hired Kerri Kauffman as marketing & eCommerce VP in November 2023. Kauffman joins from Juiced Bikes where she was the marketing & eCommerce SVP. The company promoted Sarah O'Leary to CEO in December.  O'Leary joined the company in 2019 as growth VP before being named CMO in 2020. She was then promoted to CCO in 2021. Target demographic: Millennial moms The compan...

  Sales lead: Reach out now as Jack continues its Crave marketing strategy in 2024. During the Q4 earnings call, Jack in the Box, Inc. execs briefly discussed marketing strategy. As part of the Crave strategy, Jack's "will continue to focus on relevant partnerships where they make sense, as well as showcasing Jack Box as his own celebrity." Y'all, he was included in People's Sexiest Man Alive issue. 2023 is something else. [jack box pic] For 2024, Jack's will continue to ficus prom...

Sales lead: This hire will directly impact the company's marketing strategy.  Brightcove hired Kathy Klingler as CMO, effective January 8th, 2024. Klingler most recently served as global chief marketing & communications officer of Rapid7. In her new role, Klingler is responsible for improving brand awareness, customer acquisition, and customer loyalty.  Target demographic: Businesses that need streaming services The company will likely: Return to 2021 spend levels Ex...

Sales lead: Contact the new CMO now to offer ad space & agency assistance. Cinch Home Services announced Anthony Conversa as CMO in December 2023 (**Conversa's email does not seem to be active yet, but we will update as we learn more**) Conversa joins from TruGreen where he served as CGO for about four years.  As CMO, Conversa will handle PR, creative, digital, brand, reputation management, content, and analytics. Target demographic: Millennial & Gen-X men The company will l...

Sales lead: Get in touch to help CEC raise awareness for the new menu.  Chuck E. Cheese (CEC) recently added a "Grown-Up Menu" for parents. The menu includes four specialty pizzas, wings, meatballs, and desserts.  We told you about CEC's new CMO, Mark Kupferman in November. Target demographic: Gen-X & millennial parents The company will likely: Launch an ad campaign or fresh creative to promote the new menu  Increase promotional activity Build out the agency roster...

Sales lead: Get in touch now in case the acquisition leads to spend shifts or agency appointments.  La Colombe (LC) has been acquired by Chobani for a reported $900m.  LC will continue operating as an independent brand. It will receive retail, sales, distribution, and marketing assistance from Chobani.  Chobani's DMs found the company appealing because of its popular ready-to-drink beverages.  Target demographic: Millennials  The company will likely: Keep increasing ...

Sales lead: Reach out now to score some of these extra ad dollars as it promotes the rebrand.  Crumbl Cookies rolled out a brand refresh in December 2023. The new logo ditches the word "cookies" leaving just "Crumbl" in black.  It also has a new app icon and social media profiles.  It worked with Turner Duckworth on the project.  Target demographic: Millennials The company will likely: Continue ramping up digital spend Launch a campaign to promote its new look Bu...