Media Sales Lead: Cresco Labs recently became the first-ever THC brand to advertise on Spotify; though its ads don't say "cannabis," they do advertise "wellness products." The deal involves programmatic buys, in-app digital banners, native, and connected TV (CTV) content. The goal is to attract as many new and existing customers as possible to Cresco's website and brick-and-mortars. Made by the company's creative agency, Sister Merci, the campaign Key Lead Takeaways: This marks a bolsterin...

Sales Lead: Westminster Kennel Club (WKC), which hosts a famous annual dog show in NYC, selected Beekman Social as its digital, creative, and influencer AOR. The agency will develop digital content that bolsters widespread brand awareness along with year-round customer engagement. Beekman will lead custom digital and social strategy development, year-round partnership programming, original content creation, event strategy, and event execution. It will create a fresh email newsletter...

Sales lead: Contact the new CMO for more information about her future plans.  Starkey Hearing has filled the CMO vacancy we told you about in May. The company decided to promote Karen Dvorak to fill the position. Dvorak joined the company in 2009 and most recently served as communications VP.  Target demographic: Boomers The company will likely: Ramp digital spend back up Experiment with new ad channels Build out the agency roster Digital and social insights (...

Due Date: October 19, 2023; questions due October 9 Scope of Work: The City of Lauderhill, Florida is actively seeking proposals from all qualified and interested firms with the experience and technical qualifications to provide Branding and Marketing services, in accordance with the terms, conditions, and scope of services of this solicitation document (RFP). The scope of services for this solicitation shall include, but is not limited to the development of a strategic brand and recommend...

Sales lead: This initiative should lead to higher ad spending & possibly agency reviews.  Family Dollar (FD) just kicked off a digital transformation project.  Phase one is a new mobile app set to launch in October.  The app includes an improved wallet feature to help users manage coupons, weekly ads, and product searches. After that, it will roll out in-app shopping, personalization, and a rewards program.  The company partnered with Publicis.Sapient to lead the project. T...

Sales lead: Get in touch to help this company promote the new app, loyalty program, and stores.  Mejuri just rolled out a new app and loyalty program called Mejuri+. It offers exclusive access to new products, priority sales access, free shipping on Mondays, and a birthday gift.  Plus, Mejuri is opening new brick-and-mortar stores in Miami, Nashville, San Francisco, and Los Angeles.  This will bring its total store count to 29.  Target demographic: Millennial & Gen-X ...

Sales lead: The CMO hire will likely lead to increased ad spending & agency reviews. Lyft announced Felipe Avila will join the company as CMO. Avila spent the past six years as The Container Store's marketing VP.  He now leads all of Lyft's marketing operations.  In other news: Lyft just launched a new feature called Women+ Connect. This matches women and nonbinary drivers with women and nonbinary riders. It is currently testing the feature in Chicago, Phoenix, San Di...

Sales Lead: Alto Pharmacy recently selected Jeanne Zucker as its new chief commercial officer. Zucker joined from Amazon, where she served as an Amazon Care growth director. Alto is also likely to appoint a new CMO to succeed Michael Krueger, who departed earlier this year. For now, Zucker is probably in charge of adjusting Alto's strategies. The company will likely: Implement strategy shifts Return to higher spend Target demographic:  Millennials and Gen-X...

Sales Lead: P.F. Chang's (PFC) recently launched a new happy hour menu in the US. The option, dubbed Lucky 8, offers both food and new cocktails. The company will likely: Launch a campaign promoting the new service Return to higher spend Seek agency partners Target demographic:  Millennials and Gen-X Additional spending insights: Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance) YTD spend: PFC has...

Sales Lead: Chobani recently added QR codes to its Halloween-flavored yogurts and in-store displays. Fans can use the code to unlock a special selfie filter and an AR trick-or-treating experience. They can win both digital and real-world prizes. As you can tell from the video above, Chobani has released an accompanying campaign. The company will likely: Continue shifting and digitizing its strategy Return to higher digital spend Seek new agency partners under a new CM...