Decision Makers on the Move Recap: Week of December 7
Dec 14, 2020

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  Please save this post if you would like to return to it quickly via mobile or d...

Gen-Z, Millennial Male Digital Opps: Regis Corporation appoints brand presidents amid ad spend decreases
Dec 14, 2020

Hair salon operator Regis Corporation announced it is reorganizing its leadership hierarchy by appointing a brand president each for Supercuts and SmartStyle, effective December 2020. It will also employ a brand specific team for each brand. Regis promoted store operations and artistic services EVP to president of Smartstyle and hired president of Tim Hortons Shawn Thompson to be president of Supercuts. This follows the October 2020 appointment of president & CEO Felipe Athayde. Regis believe...

Male Gen-Z, Millennial Opps: Robinhood plans IPO amid significant ad spend increases (Score 73)
Dec 14, 2020

Stock trading app Robinhood is working on its initial public offering preparations, which could raise its total valuation to $20b. This IPO could come out next year. Robinhood's latest funding round, a Series G that occurred in September, raised $460m and left the company's valuation at $2.2b, per Crunchbase. Robinhood experienced a surge in use when consumers entered quarantine earlier this year in response to the global pandemic. The app's popularity rose along with the volatility in sto...

Accounts on the Move Recap: Week of December 7
Dec 14, 2020

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  Please save this page if you would like to return to it quickly. It can also be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  Access the list of account shifts from this week here. As ever, you can se...

Gen-Z, Millennial Opps: Archer Roose Wine taps first CMO, starts to use digital display (Score 80)
Dec 14, 2020

In November, canned wine brand Archer Roose (AR) selected its first-ever CMO, Sara Gable. In her most recent position as the senior brand and content manager for Boston Beer's Sam Adams brand, Gable handled product launches, influencer programs which included experiential, digital and linear integrations and content creation. Her hire signals a higher focus on AR's marketing, which I expect to result in continued higher ad spend. Additionally, less than a year has passed since AR appointed...

Gen-X, Millennial Male Media Opps: Lands' End continues eCommerce success despite digital spend decreases
Dec 14, 2020

We told you about Lands' End (LE) recent eCommerce success a few months ago. Per its recent Q3 earnings report, it has continued on an upward trajectory as online sales increase by nearly 20%. It also increased total revenue by about 6% from $340m to $360m. LE's "Let's Get Comfy" campaign seems to have paid off as sleepwear, loungewear and knits were the top selling items, which makes sense, considering people are stuck at home due to coronavirus. It will continue to focus the majority of its...

CA's Bay Area Air Quality Mgmt District issues RFP for advertising, comms services for Spare the Air campaign
Dec 14, 2020

Due Date: December 28, 2020; questions were due December 14, but we just got hold of the RFP docs and wanted to keep you in the loop. All questions will be answered in writing and posted on the Portal by 6:00 p.m. on Monday, December 21, 2020. Scope of Work: The Bay Area Air Quality Management District (“Air District”) seeks proposals from qualified, experienced consultants or contractors in the field of Advertising, Communications, and Survey Research to assist the Air District with its S...

Female Media Update Opps: Victoria's Secret announces new CMO (Score 85)
Dec 11, 2020

Update: Victoria's Secret (VS) announced Martha Pease is taking over as CMO, effective January 2021. Pease most recently served as a partner with Boston Consulting Group. Pease will be tasked with running the marketing strategy, customer insight, improving digital marketing and incorporating data analytics. She will also be responsible for assuring the Lingerie, Beauty and Pink divisions maintain consistent marketing messaging. Pease will report to Martin Waters, CEO of parent company L Brand...

Gen-Z, Millennial Digital Opps: CLMBR taps creative & digital AOR amid spend increases (Score 60)
Dec 11, 2020

Fitness company CLMBR named Space150 as its creative and digital AOR, this month. The agency will be responsible for building brand awareness and improving user experience. It will also provide media, content and commerce consulting. Keep an eye out for the agency's first creative work. CLMBR produces a vertical climbing machine that comes with on-demand classes and real-time virtualizations. It will initially offer the CLMBR Connected for home use and CLMBR Pure for gyms. The machines are cu...

Gen-X, Millennial Homeowners Opps: ServiceMaster taps CMO amid spend decreases (Score 60)
Dec 11, 2020

ServiceMaster (SM) announced Alison Lohr as its new CMO this month. Lohr has extensive marketing experience working for companies such as Kimberly-Clark and Coca-Cola; she most recently served as marketing consultant for Egon Zehnder.  It also hired marketing director Rachel Bowling (August 2020) from CMI Limited, where she held the same position. These hires signify an increased focus on marketing, and will likely lead to higher spend and potential agency partnerships. According to Pathma...