Update: DoorDash recently established a long-term partnership with ASM Global through which DoorDash's mobile tech dining solutions will deploy to ASM Global's venues nationwide. The deal makes DoorDash ASM Global's "On-Demand Delivery Platform" partner. We may see promotional activity around the launch, so sellers should get in touch soon to secure last-minute ad dollars. The company targets millennials and Gen-X (primarily) and Gen-Z (secondarily) via national TV, linear TV, digital, pai...

Update: Heineken recently named Dentsu as global media AOR for its flagship brand, along with Dos Equis and Tecate. The shift replaces incumbent Canvas WW, which picked up the account in November 2018. This hire comes not long after Heineken sent out an RFI to creative agencies (more below), so we'll see additional roster shifts on Heineken's part in the coming months. Right now, the company is targeting millennials and Gen-X primarily, though it does also tend to target Gen-Z secondarily....

  Due Date: June 27, 2022 Scope of Work: Please download RFP for instructions (link below) Contact: Yvette Crowder // ycrowder@octa.net RFP Link

Chubb named Cheryl Krauss as SVP and chief communications officer, effective June 2022. Krauss joined from Barings, where she was also the chief communications officer. Now, she will lead Chubb's global corporate communications and marketing functions. Krauss succeeds Patrick McGovern, the company's former SVP, who will assume an interim position providing executive communications and speechwriting services to the CEO. Krauss's appointment will affect Chubb's marketing strategy in ways that c...

Update: Samsung Electronics recently took another step into Web 3.0 by launching a server on Discord, a messaging platform often used by metaverse enthusiasts. Through a partnership with Razorfish, Samsung designed the server for fans, gamers and creators to interact and access products, events, NFTs and more. From June 7-10, Samsung will also automatically enter fans for a chance to be selected at random for daily product giveaways. The goal is to engage fans at a deeper level and reward the...

Dashlane has seriously upped its digital spend over the past couple of months; sellers should get in touch soon to secure some of these increasing ad dollars. So far this year, Pathmatics reports the B2C password manager has spent roughly $662.1k on digital ads, almost double the roughly $396.6k it spent in all of 2021. Dashlane's estimated full-year 2021 spend ($396.6k) reached less than a third of that of $1.4m in 2020, but spend has obviously picked back up. The company has earned ~59.6...

OwnBackup hired Courtnee LeClaire as CMO, effective May 2022. LeClaire has been an independent marketing advisor since she left her most recent position as Livongo's CMO. In her new role, LeClaire will be responsible for building brand awareness and storytelling to separate OwnBackup from its competitors. OwnBackup offers data recovery, protection and information security services for businesses.  According to Pathmatics, OwnBackup earned 29.8m impressions YTD through desktop display ads (...

RedTeam Software named Ripley its PR AOR in June 2022. RedTeam operates a construction management software platform for commercial contractors. The company reportedly chose Ripley because of its B2B and construction experience. In other news, RedTeam hired Steven Tripp as marketing VP earlier this year. Tripp most recently served as director of marketing and sales of Energy Select.  According to Adbeat, RedTeam spent about $16.7k on digital display ads over the last 365 days, a 23% decreas...

Cannabis enterprise Harborside named Angela Pih as its top marketer. Previously the CMO at Papa & Barkley and then CannaCraft, Pih will now serve as Harborside's marketing VP. She will work to expand the company's market share by reinforcing its brands and sales capabilities. Pih will lead Harborside's next phase of growth as it keeps expanding. Her hire will directly affect Harborside's marketing strategy, which will likely lead to spend shifts and/or agency reviews. Neither iSpot nor Pat...

Tally has started ramping up digital and national TV ad spend; sellers should get in touch soon to secure some of these increasing ad dollars. Per iSpot, the company made its first foray into national TV at the end of last year, and it ended up allocating approximately $490.6k by the end of the year. It has allocated approximately $2.1m toward national TV commercials YTD. The company's 2022 commercials have targeted millennials watching shows such as Law & Order: Special Victims Unit, NCIS...