Smokey Bones Barbeque & Grill (SB) promoted its marketing VP Nichole Robillard to CMO, effective March 2021. Robillard joined SB in March 2021, and during her tenure she implemented the "Masters of Meat" tagline, a new menu, formed strategic partnerships and launched its first connected-TV campaign. Robillard has agency and corporate marketing experience as she was the group account director and SVP of Zimmerman Advertising from 2015 to 2019. She was the strategic growth VP of TEAM Enterprise...

Duluth Trading Company (DTC) recently launched new work promoting its Buck Naked underwear line. Made by longtime creative and digital AOR Planet Propaganda, the ad debuted on DTC's TikTok account. It will run throughout the rest of March Madness; it and companion banners will run through Turner Sports. Sellers should contact soon to secure last-minute ad dollars. So far this year, iSpot reports DTC has spent approximately $4.3k on national TV commercials, up almost 3x from the approximate...

PetHonesty (PH) hired Eric Dahmer as CMO in January 2022. Dahmer spent the last six years at Nature's Way, where he was a VP and head of marketing. This closely follows the February hiring of CEO Richard Greenberg, who joins from Sovos Brands, where he served as chief commercial officer. PetHonesty offers a variety of pet wellness products to help with digestion, skin & coat, anxiety, allergies and joints. This company is growing and with these recent hires, it looks like a great opportunity ...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  Access the list of account shifts from this week here. You can also access a 2022 YTD list here.  As ever, you can see a list of the Top ...

Oceania Cruises (OC) hired Frank Del Rio as chief sales and marketing officer. Del Rio was formerly a SVP at OC, making this his second stint with the company. He will now be responsible for global sales and marketing. This hire will affect the company's marketing strategy and could lead to agency reviews, so keep an eye on the cruise line.  According to iSpot, OC has not allocated any budget towards national TV ads YTD. It spent about $3k during "Sara's Weeknight Meals" during Q4 of 2021....

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry An...

Real estate service Pacaso recently named Mediahub and BBH as, respectively, its media and creative AORs. The agencies' new work for Pacaso, "Own It," launched on March 14; this campaign led to both agency appointments. These agency hires come on the heels of a Series C funding round for Pacaso, which raised $125m in September. According to Crunchbase, the company has earned $1.5b in funding so far. Pacaso uniquely offers people a way to secure 1/8 to 1/2 ownership of luxury second home...

CanvasPrints.com (CP) has a new CMO as of March 2022. Mary Shanahan joins from Graphik Dimensions, where she served as marketing & customer care VP for about six years. Shanahan has been tasked with updating the brands imagery, website and merchandise expansion. I believe this is the company's first-ever CMO. CP launched in 2019 and it allows users to upload photos to create personal canvas prints. I advise readers to watch this company closely because I think it will ramp spend up soon and i...

Orangetheory's CBO, Kevin Keith, recently released details regarding the company's new marketing strategies. It established a new partnership with DJ and producer Steve Aoki; Orangetheory will use this celebrity partnership as a marketing tool. For now, Aoki will work on scoring the track for the next phase of the company's "More Life" campaign. New work is expected to launch later in 2022. Creative, digital, social, programmatic and media AOR Tombras will be behind the new ads. As its new...

Update: Stella Artois just launched an NFT collection, The Drop Artois. Developed in partnership with Water.org, the initiative raises awareness of the 2b+ people living without access to safe water. Proceeds raised will support Water.org's fight to provide people in the developing world with access to safe water. The brand may invest in similar causes in the future. For now, Stella is targeting male sports enthusiasts via TV, digital, paid social, OTT, radio, OOH, print and local broadcst...