Gen-Z, Millennial Media Opps: Twitter taps marketing leader amid spend decreases (Score 63)
Jan 5, 2021

 Twitter announced Beverly Jackson will take over as global brand and consumer marketing VP, effective January 2021. Jackson has held several high-level marketing roles over her career, most recently serving as franchise communication and social VP of Activision Blizzard. She will report to CMO Leslie Berland and will be responsible for the global consumer marketing, consumer product, brand, social marketing teams. This could effect both the marketing strategy and agency relationships.  Ac...

Male Gen-Z Opps: Burger King partners with Google to expand digital services (Score 74)
Jan 5, 2021

To expand its digital ordering services, Burger King (BK) recently integrated with Google and started promoting a new value menu, which features $1 deposits, on select customers' Venmo accounts. As of December 22, 2020, searching for BK on Google Search, Google Maps or Google Pay oversees the ordering of and payment for food orders available via pickup or delivery. This service is now available at 5k+ of the company's US locations. Additionally, a Google Pay app offer provides 20% cashback on...

B2B Media Opps: Orion Labs taps CMO, starts using digital display (Score 78)
Jan 5, 2021

Orion Labs, which empowers desk-less workers and teams, selected Michael Schwartz as its new CMO in mid-2020, part of an effort to grow rapidly. Schwartz previously served as CMO for B2B enterprise software company ION Commodities and Allegro Development, which ION acquired, for a total of two years. He brought expertise in strengthening B2B marketing programs from the ground up, which will aid him greatly as he spearheads marketing initiatives for Orion. In his new role, Schwartz will develo...

Female Gen-Z, Millennial Opps: Poshmark files for IPO, doubles digital ad spend YOY
Jan 5, 2021

Online clothing marketplace Poshmark recently filed for an IPO as it focuses on shifts toward online, social and secondhand. It reportedly boasts 31.7m active users, as of September 2020, with around 80% comprising millennial or Gen-Z users. Most users spend an average of 27 minutes on Poshmark each day. Going public would give the company a larger budget, which could result in higher ad spend and/or agency hires. According to iSpot, Poshmark's 2020 commercials targeted Gen-Z and millen...

Gen-X, Millennial Male Media Opps: Driven Brands issues IPO amid CMO Vacancy (Score 58)
Jan 5, 2021

Driven Brands (DB) filed for an initial public offering in December 2020 and will now be publicly traded on the Nasdaq. The IPO will reportedly bring in around $700m. The company plans to use the majority of these funds to wipe out debt and will use what funds are left over on "general corporate purposes." DB may decide to allocate portion of these funds towards marketing. DB operates a network of 4.1k auto care and service locations. CMO and SVP Summer Nunn departed for the CMO role at Payze...

MO's Truman State University issues RFP for graduate marketing plan, services
Jan 4, 2021

  Due Date: February 11, 2021; I did not see a deadline for questions, but the RFP doc did mention that no addenda would be issued 72 hours before the due date Scope of Work: Truman State University (“Truman or University”) is soliciting proposals from independent firms to develop a Graduate Program marketing plan and to assist the University in executing that plan. Proposed strategies and tactics should include those that will generate significant graduate student enrollment while work...

Male Gen-Z, Millennial Opps Update: Robinhood runs into PR issues amid IPO plans, increased ad spend (Score 74)
Jan 4, 2021

Update: Shortly after announcing IPO plans and seriously increasing its ad spend, Robinhood has run into some serious PR issues. Specifically, regulators are criticizing the company's recent and aggressive ad targeting of newbie investors (more below). A 24-page complaint accuses millennial-oriented Robinhood of breaking state law and regulations by failing to protect customers and system from the explosive expansion that caused dozens of outages and disruptions in 2020.  Robinhood utilize...

Pet Parent D2C Opps: BarkBox announces upcoming merger, IPO amid significant digital ad spend increase (Score 54)
Jan 4, 2021

Subscription startup BarkBox is reportedly merging with blank-check company Northern Star Acquisitions in a $1.6b deal. This move comes ahead of BarkBox's anticipated IPO, which is expected to raise $454m. The company boasts 1m+ subscribers and plans to reach $365m in revenue for the fiscal year ending March 31, 2021. Its new funds will support international expansion and product line enhancements. The global pandemic has made the demand for pet supplies surge; spending on gifts for pets i...

NE Financial Opps: Nationwide Mortgage Bankers taps CMO ahead of expansion plans (Score 65)
Jan 4, 2021

Nationwide Mortgage Bankers (NMB), named the nation's fastest-growing mortgage company in 2019 by Inc. 5000, selected Yianni Garcia as its CMO to accelerate further growth. Garcia most recently served as the marketing and innovation VP at Lennar Mortgage, parent company of Eagle Home Mortgage.  Additionally, less than a year has passed since NMB appointed executive marketing director Kelly Futrell in June. In response to the global pandemic, the company is offering up to 90 days of forb...

Gen-Z, Millennial Opps: Conde Nast shuffles leadership, increases digital ad spend in rebranding effort (Score 38)
Jan 4, 2021

Wintour is here, folks. To support a large brand revamp, magazine publisher Conde Nast (CN) expanded the role of Anna Wintour to global chief content officer and global editorial director of Vogue. She now has say over all publications in 30+ worldwide markets.  Where its rebrand initiative is concerned, CN is bringing together its US and global operations to boost profitability. This effort comes around a year after the hire of CMO Deirdre Findlay. CN also appointed various global edit...