Sales Lead: Overtime landed a $100m Series D funding round led by Liberty Media. The new funding will go toward expanding Overtime's sports leagues and developing Web3 strategies including NFTs. The company will also develop trading cards thanks to a partnership with Topps. So far, the company has raised $240m in total funding. With such a larger budget, the company will likely: Increase ad spend Seek new agency partners Target demographic:  Gen-Z and millenni...

Sales lead: Reach out to this company if you can offer sponsorship assistance.  America First Credit Union (AF) recently secured naming rights for MLS team Real Salt Lake's home field. Real Salt Lake's home stadium, which is located in Sandy, UT, is now called America First Field. The deal includes digital and traditional branding opportunities for AF.  AF is also launching a co-branded debit & credit card with Real Salt Lake. Cardholders will receive discounted tickets, con...

Sales lead: Get in touch if you can help this company promote its new frozen bowl offerings.  Impossible Foods (IF) recently released a new product called Impossible Bowls, its first solely-branded complete meal product. Impossible Bowls are available in eight varieties: Sweet & Sour Impossible Pork, Teriyaki Impossible Chicken, Chili Mac with Impossible Pork, Barbecue Impossible Pork, Spaghetti & Impossible Meatballs, Pasta Bolognese with Impossible Beef & Pork, Burrito Bowl wi...

Sales Lead: Pure Beauty (PB) kicked off a CMO search in March 2022, when Esther Song departed after only a few months in the role. Song now serves in the same role at The Parent Company. The company is likely to: Need additional marketing support in the absence of a marketing chief Conduct agency reviews once it finds a CMO Target demographic:  Smoking-age (21+) Gen-Z and millennials in CA Additional recent DM shifts: ​​​​​PB's recent hires incl...

Sales lead: CMO hires are the most common sign of upcoming agency reviews, so reach out to this company now.  Level Home (LH) hired Andrew Samson as CMO, effective August 2022.  Samson joins LH from Hyperice, where he served as VP and global head of marketing.  In his new role, Samson is responsible for the go-to-market strategy, content, retail channel marketing, digital, communication, media, and brand experience.  He has also been tasked with building brand awareness and in...

Sales lead: Get in touch to help this company promote its new name.  Corel Corporation has officially changed its name to Alludo. Alludo's DMs believe the new name is more fitting with its brand tagline: "All You Do." The company is not changing the names of any of its products. This includes Parallels, CorelDRAW, PaintShop Photo Pro, MindManager, WinZip, and WordPerfect Office.  Alludo's target demographic: Gen-X & millennial professionals  The company is likely...

Sales lead: Start reaching out to the new CMO now to be top-of-mind.  Stride hired Lee Hurley as CMO, effective September 2022. Hurley joins Stride from Northwestern Mutual, where she served as CMO for close to six years.  She will now handle brand & product marketing, acquisition, communications, and content.  Stride's target demographic: Millennials & businesses  Stride is likely to: Continue increasing digital spend Invest in additional channels such as national T...

Sales Lead: Grove Collaborative (GC) recently established a partnership with CVS that doubled its retail presence. Consumers can now buy GC's products at over 2k CVS brick-and-mortars and on CVS's site. Since retail makes up 90% of the product categories in which GC operates, retail is critical to its omni-channel strategy. This move is hoped to bolster awareness of GC's sustainably packaged products. The company's products can also be found in retailers such as Target, Kohl's, Me...

Sales Lead: CIBC is stepping into a "new chapter" with a new agency roster just a year after launching a rebrand. The company selected Courage and Oliver as its new creative agency partners. Courage will lead organization and "big picture creative thinking," and Oliver will handle high-quality production. The agency hires conclude a review we reported in April 2022. This shift ends CIBC's ten-year-long relationship with incumbent creative AOR Juniper Park\TBWA. The company is li...

Sales Lead: In its latest social campaign, Virgin Atlantic (VA) features a new influencer, RuPaul's Drag Race star Michelle Visage. Made by Lucky Generals, the company's creative AOR of less than a year, "Runway on a runway" is centered around VA's updated gender identity policy and is focused on gender expression and inclusivity. The company is likely to: Continue utilizing inclusivity advertising Pursue additional influencer partnerships Conduct agency reviews (more belo...