Male Opps: Volvo launches campaign for new vehicle
Mar 6, 2023

Sales Lead: Volvo recently launched a new brand platform to promote its recently launched flagship SUV, the 2024 Volvo EX90. Made with AKQA and Grey Group, "The Questions of Safety" focuses on the ways in which their lives, mental health, and driving habits affect each other. The company will likely: Launch additional promotional material to support the new vehicle Return to higher spending as it does so Target demographic:  Male millennials and Gen-X, especiall...

Fitness Opps: Orangetheory launches campaign after hiring CMO (Score 58)
Mar 6, 2023

Sales Lead: Orangetheory Fitness recently launched a campaign showing off the scientific benefits of its tech-oriented fitness options. Tombras Knoxville designed the campaign to differentiate Orangetheory from various competitors such as CrossFit, SoulCycle, F45, Peloton, Mirror, and Tonal. The campaign rolled out across linear TV, connected TV (CTV), online video, and other premium digital platforms. The company will likely: Continue increasing spend Conduct agency revie...

L.A. Fitness launches campaign as spend skyrockets
Mar 6, 2023

Sales Lead: L.A. Fitness (LAF) recently launched a new campaign, "Anthem," that encourages people to treat each new day like a new year and keep pursuing their fitness goals after the New Year's rush. Made by creative and social AOR The Woo Agency, the campaign rolled out across TV, radio, OOH, digital, and social media platforms. The Woo is also behind LAF's official TikTok account, which is about to launch. The brand will likely: Continue increasing spend Start ramping u...

Millennial, Gen-X Opps: Sutter Health taps top marketer (Score 63)
Mar 6, 2023

Sales Lead: Effective February 2022, Jennifer Bollinger is the SVP, chief consumer officer, and chief brand officer at Sutter Health. **We have been unable to verify Bollinger's email by the time of publication, but will update the lead as we learn more** Bollinger was previously the SVP and chief consumer officer at Ochsner Health. At Sutter, she will focus on leading the company's brand strategy, improving its brand, growing its digital connection and engagement, and enhancing its c...

Millennial Opps: Empower taps new AOR, launches campaign (Score 34)
Mar 6, 2023

Sales Lead: Financial services provider Empower selected Pereira & O'Dell as its new AOR. The agency has already launched a new campaign, "Empower What's Next." Pereira O’Dell will develop a totally new brand platform. ​ The company will likely: Return to heavier TV spend Continue increasing digital spend Seek additional new agency partners Target demographic:  Millennials Recent leadership shifts: This hire closely follows Empower's appoi...

Agency Opps: Pfizer launches agency review after naming CMO (Score 67)
Mar 6, 2023

Sales Lead: Pfizer recently kicked off a "full agency review" that includes media, creative, PR, and other remits. The global review will be handled in-house by Drew Panayiotou, Pfizer's CMO since September 2022. I predicted that agency reviews would follow his appointment. Over the years, Pfizer has worked with several agencies such as Assembly (media), Carat (media), VMLY&R (creative), and Grey (creative). The company will likely: Keep increasing spend Shif...

Gen-Z, Millennial Media Opps: Calm's marketing head departs amid spend declines (Score 31)
Mar 6, 2023

Sales lead: Be prepared to reach out as soon as this company finds a new marketing DM.  Calm lost its global marketing & communications head, Monica Austin, to Linktree. Austin joined the company in April 2021.  We will be sure to update you as soon as it finds a new marketing leader.  Calm's target demographic: Gen-Zers & millennials Once it finds a new marketing head, the company will likely: Ramp ad spend back up Invest in new ad channels  Hire agency partners ...

Millennial Parents Opps: Hostess announces new snack (Score 52)
Mar 6, 2023

Sales lead: Reach out if you can help this company promote Kazbars.  Hostess Brands (HB) recently announced a new snack called Kazbars.  Kazbars are a candy bar-like snack that includes chocolate cake and cream. The snacks are meant for children and are available nationwide.  In other news: HB promoted Tina Lambert to marketing VP in June 2022. Lambert joined the company as innovation & growth VP in 2020. She is now responsible for consumer insights, innovation, PR, s...

Accounts on the Move Recap: Week of February 27 - March 3, 2023
Mar 6, 2023

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Decision Makers on the Move Recap: Week of February 27 - March 3, 2023
Mar 6, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...