Travel & Hospitality Opps: Boca Raton Resorts & Club searches for CMO amid spend decreases (Score 36)
Oct 21, 2020

Boca Raton Resorts & Club (Boca) is searching for a CMO. The selected marketer will report to the president and will be tasked with developing a marketing strategy and leading the marketing team. The CMO will also work with other departments to build brand awareness and increase revenue. We will likely see changes to the organizations's current marketing strategies and potential agency hires once it finds a CMO.  According to iSpot, Boca has not aired a national TV ad since spending $10.6k...

Female Millennial Media Opps: Constellation Brands increasing wine & spirits portfolio ad spend in H2, focusing on D2C channel (Score 62)
Oct 21, 2020

    H2 Marketing Spend Increases: In their recent Q2 2021 (June - August) earnings call, Constellation Brands, Inc. (CB) execs mentioned that although marketing spend was "significantly muted as a percentage of sales" during the first half of the year due to the pandemic, the company plans to shift marketing dollars into H2 to support "power brands and innovation launches." Note that CB's fiscal year ends in February, so their H2 runs from September through February (during their peak s...

Millennial, Gen-Z Digital Opps: Del Taco creates new marketing position amid spend increases (Score 71)
Oct 21, 2020

Del Taco (DT) is continuing to focus on technology to improve its marketing strategy. It created a new position by hiring Erin Levzow as its first VP of marketing technology. Levzow has held several high-level marketing positions and most recently served as marketing VP of Marcus Hotels & Resorts. She has experience in key areas DT is currently focusing on such as ordering technology, mobile apps and loyalty and rewards programs. DT plans to utilize those marketing techniques increase custome...

City of Brookhaven, GA issues RFP for comms, PR firm
Oct 21, 2020

Due Date: November 19; questions due October 29 Scope of Work: The City of Brookhaven has a need for assistance with various communications, marketing and public relations activities.  Contact: Purchasing Manager, Shakera Hall, purchasing@brookhavenga.gov RFP Link

Health & Fitness Opps: True Fitness acquires Octane Fitness
Oct 21, 2020

True Fitness Technology (TFT) acquired Octane Fitness from Nautilus, Inc. for $25m. TFT believes this acquisition will improve its product offerings and help the company grow. TFT produces home and commercial fitness machines and equipment such as treadmills, ellipticals, bikes and weights. Its products are available through select retailers and its online eCommerce platform.  Per iSpot, TFT has not aired a national TV ad since spending $3.5k in 2018 during "Tennis" on the Tennis Channel. ...

SC Coalition Against Domestic Violence & Sexual Assault issues RFP for website creation
Oct 21, 2020

Due Date: October 30, 2020 Scope of Work: The South Carolina Coalition Against Domestic Violence and Sexual Assault (hereafter referred to as “SCCADVASA”) is requesting bids for contract services to create a website to provide non-profit advocacy organizations, parents, teachers, and teens with important information on the prevention of sexual violence. The selected provider(s) will supply services in the following lots: Create sitemap and website that is engaging and user friendly ...

Gen-X, Millennial Digital Opps: The Economist launches campaign following CMO hire (Score 55)
Oct 21, 2020

The Economist unveiled a digital ad campaign promoting its 2020 election coverage. The campaign, called "Word Play," will be supported across The Economist's social media and owned channels. It will also place ads onto Wired, The Wall Street Journal, The Washington Post, HuffPost and Quartz. The Economist worked with creative agency Superlative on the campaign. This follows the June 2020 hire of CMO Kim Miller. She has held several top marketing roles over the years, most recently serving as ...

Digital Media Opps: Leslie's Poolmart issues IPO amid ad spend increases (Score 64)
Oct 20, 2020

Leslie's Poolmart (LP) issued an initial public offering this month, per a recent SEC filing. This move comes after a successful summer for the company as consumers were buying more pool supplies because they were spending more time at home due to coronavirus. LP currently operates around 900 retail locations; please click here to view the entire list. We told you about LP's new CMO and CEO over the summer.  According to Pathmatics, LP earned 29.9m impressions through desktop display ads (...

Gen-X, Millennial Male Media Opps: Bloomberg launches campaign promoting its digital subscription service (Score 35)
Oct 20, 2020

Bloomberg L.P. debuted a new campaign called "Inventing Possibilities" to advocate is digital subscription service. The campaign is also promoting several new newsletters such as Bloomberg Green, Bloomberg CityLab, Bloomberg Equality and Bloomberg Wealth. It will run through 2020 and will be supported across digital, social, podcasts, as well as streaming services such as Hulu, Amazon Fire and YouTube TV. Bloomberg put the campaign together in-house with assistance form Bloomberg Media Studio...

Gen-Z, Millennial Male Media Opps: Santander Bank taps CMO amid advertising spend decreases (Score 52)
Oct 20, 2020

Santander named Jennifer Mathissen CMO, effective November 2nd, 2020. Mathissen has held several marketing roles in her career, most recently serving as customer insights and experience VP of CVS Health. She will be responsible for helping the grow the business, improving customer loyalty and in addition to marketing duties she will manage the customer experience team. Mathissen is replacing Barbarar Glasser who served as CMO for just over a year. We will likely see changes to the marketing s...