Sales Lead: Effective August 2022, Omar Jacques Omran joined Six Flags (SF) as CDO. Jacques Omran joined from Welbilt, where he served as the VP and managing director of digital transformation. The company will likely: Increase digital spend Target demographic:  Gen-Z and millennials, especially dads looking for family-friendly fun Additional spending insights: Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance) ...

Sales Lead: Dow Jones (DJ) Weiss-ly selected Sherry Weiss as its new CMO, effective October 3. Previously a head of marketing transformation and channel delivery at Citi, she will now oversee all DJ marketing activities. Weiss's responsibilities now include driving customer acquisition, retention, and subscriptions; enhancing and promoting the brand; and optimizing its overall marketing efforts. The company will likely: Continue increasing ad spend Conduct agency reviews ...

Sales lead: Reach out now to be top-of-mind with the new CMO. Protective Life Corporation appointed Doyle Williams CMO in October 2022.  Williams most recently served as CEO of Protective subsidiary Concourse Financial Group.  As CMO, Williams will handle creative strategy, development, and implementation.  Additional recent hires: Protective hired Allison Brymer as senior marketing operations director in August 2022. Brymer joins from Samford University, where she ...

Sales lead: Reach out if you can help this company promote its holiday marketing plans.  Petco is gearing up for the holidays with the More & Merrier collection. The collection includes over 500 holiday-themed toys, apparel, home decor, and treats. The company is hosting a live social commerce event on its YouTube channel on November 1st. The event will be hosted by celebrities and pet parents.  Petco is also participating in the Macy's Thanksgiving Day Par...

Sales lead: Get in touch with this company's DMs if you can help it build broad brand awareness.  Truff recently debuted its first-ever national TV ad. The ad will air through Q4 across linear and streaming TV. Networks include Comedy Central, Cooking Channel, Bravo, Peacock, Paramount+, NFL Network, and YouTube.  Truff has focused its marketing efforts on digital channels and influencers in the past. The company's DMs believe TV ads will help it reach a much broad...

Sales lead: Get in touch if you can help this company promote its new product line.  Gerber Childrenswear (GC) recently launched a new line of baby and toddler apparel called Our Softest Edit.  It includes pajamas, dresses, headbands, and rompers. The new line is available online through GC's eCommerce platform, Amazon, & Walmart.com.  All items are under $25 and are offered in seven colors, with twelve year-round prints and two holiday prints.  GC's tar...

Sales Lead: Melissa Waters, the CMO at Upwork, recently discussed the company’s new campaign and its focus on reaching job seekers. The zombie-themed campaign launched just in time for Halloween. Per Waters, Upwork is currently building brand and category awareness while also letting consumers know what’s possible when it comes to their careers. This initiative involves social media and digital-first revolutions. The company will likely: Return to heavier digital, particular...

Sales lead: Get in touch now because CMO hires are the number one sign of agency appointments and spend shifts.  Christie's hired Gillian Round as CMO, effective September 2022.  Round most recently served as CEO of Kjaer Weis.  She is now responsible for Christie's global omnichannel marketing strategy. Round will serve on the senior leadership team and report to CEO Guillaume Cerutti.  Christie's target demographic: Affluent Gen-Xers & millennials The company will likely...

Sales lead: Reach out to this company now to be top-of-mind with the new CMO. Specialized Bicycle Components named David Schriber CMO, effective October 2022.  Schriber most recently served as chief marketing & revenue officer of MasterClass.  He has also been an advisor for Specialized since 2011.  He is now responsible for communications, PR, retail, sports & entertainment management, brand marketing, and Specialized's in-house creative team.  Specialized's target...

Sales Lead: On October 5, Lululemon launched a new fitness platform, Lululemon Studio. The same day, Lululemon also debuted a new membership program. Now, members can now access a variety of at-home and in-person workouts, trainers, and premium partners. Users can access the studio through the Lululemon Studio Mirror, app, and in-person experiences. The company will likely: Launch a new campaign promoting the fitness platform and membership program Continue increasing dig...