Jeep has once again teamed with Universal Pictures and Jurassic Park on a new effort. Made by Highdive, the work promotes the Jeep Wrangler, the Jeep Gladiator and a vintage Grand Wagoneer, per Olivier Francois, the CMO at parent company Stellantis. The initiative rolled out across TV, digital and paid social (including Instagram, Facebook and TikTok) channels. Additionally, the brand will debut experiential efforts tied to the Jurassic World Dominion movie release on June 10. Stellantis C...

The Weather Channel (TWC) recently released an app for CTV. The service requires a $2.99 per month subscription fee and gives users access to TWC's live stream and on-demand library. This includes original programming and interactive features such as local forecasts, radar and real-time maps. For now, it is only offered on Amazon Fire TV and Android TV, but it will be available on Roku, Samsung Smart TV, Vizio and Xfinity Flex soon.  According to iSpot, TWC spent around $5.5k on national T...

Smirnoff named actress Kaley Cuoco chief summer officer as part of the new "How to Summer: Grown-Up Edition" campaign. The push includes two 15-second ads and nine 06-second video ads, which will be supported online and on national TV. The brand also purchased a front-page ad in USA Today and local ads in multiple newspapers. It worked with PHD, VMLY&R, Taylor and Starpower on the campaign. It is promoting Smirnoff Red, White & Berry with this push. The brand noted it is specifically targetin...

  Due Date: June 15, 2022; questions due June 9 Scope of Work: The West Basin Municipal Water District is searching for an event production consultant to assist with the Water Harvest Community Festival, celebrating the 75th Anniversary of the formation of the Water District. Duties are outlined in the  RFP documents linked below. Contact: Yvonne Lucas // yvonnel@westbasin.org RFP Link  

Volvo Trucks (VT) named Baldwin& its lead agency partner. The agency will now be responsible for all strategic advertising and marketing duties. This is an extension of Baldwin&'s existing duties, as VT named the agency its social media AOR in 2021. VT preferred to work with multiple shops in the past, so there is no incumbent agency.  According to Pathmatics, VT earned 3.2m impressions YTD through Facebook ads (71%) and Instagram ads (29%). It placed 100% of these ads directly onto facebo...

J&J Snack Foods announced it has acquired Dippin' Dots (DD). The deal, which is expected to close by the end of the month, is reportedly worth $222m. J&J will utilize its marketing resources to expand DD into new markets and build brand awareness. J&J's DMs believe DD will complement its portfolio of snack brands, which will help its market position. DD produces flash-frozen beaded ice cream treats and operates a network of 140 franchise locations.  Per Pathmatics, J&J earned 19.9m impress...

Denon selected Madwell as its first AOR in May 2022. The remit includes the US, Western Europe, Japan and China. The agency has been tasked with implementing a global brand campaign that is scheduled for H2 of 2022. Denon produces audio equipment such as AV receivers, sound bars, headphones, earbuds and wireless speakers.  According to Pathmatics, Denon earned 8.5m impressions YTD through Instagram ads. It placed 100% of these ads directly onto instagram.com. It spent about $65.8k on digit...

2021 was a big year for Esports, with streaming watch time across Twitch, Facebook Gaming & YouTube Gaming growing 21% year-over-year, according to Stream Hatchet. 2022 is showing continued exponential viewership growth and investment from brands as more marketers throw their hats into the proverbial ring to capitalize on Esports opportunities. In celebration of the release of our 2022 Esports report detailing top brands betting on gaming, we've rounded up several Esports-related WinmoEdge...

Vita Coco (VC), best known for its coconut water, just launched Vita Coco Coconut Juice. This is the brand's first-ever fruit juice offering. It is available in two flavors: Original with Pulp and Mango. The products come in 16.9-ounce cans and are sold in convenience stores on the East Coast and in the Southeast. VC's DMs believe this will help it reach new consumers.  According to Pathmatics, VC earned 77.5m impressions YTD through Instagram ads (74%) and Facebook ads (26%). It placed 10...

Update: Visible recently selected GUT Miami as its social AOR. The agency will now lead all US content creation and strategy, handling owned channels such as Twitter, Instagram, Facebook and TikTok. We'll likely see work debut soon across these channels, so sellers should contact soon to secure last-minute ad dollars. We could also see additional agency reviews, so agency readers should also contact. Visible also recently debuted a Pride initiative in which LGBT+ influencers tell fans what...