Sales Lead: Hyundai recently launched its newest multicultural campaign featuring its all-electric vehicles, the IONIQ 5 and 6. Made by African American marketing AOR Culture Brands, "Choose Yours" rolled out across video, digital, and influencer executions via various broadcast and digital channels. It will also amplify its messaging and vehicle features via various media platforms. The company will likely: Continue trying to reach African American, Hispanic, and other multi...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Sephora announced Zena Arnold will take over as CMO early this summer. Arnold joins from PepsiCo, where she served as SVP of carbonated soft drinks. Prior to that, she was the chief digital & marketing officer of Kimberly-Clark.  Arnold will handle personalization, performance, creative, loyalty, and integrated marketing.  Target demographic: Gen-X/millennial women & gift-giving men ...

Sales lead: This promotion will affect the company's marketing strategy & may lead to agency hires.  Chargebee promoted Guy Marion to CMO, effective April 2023. Marion was the founder and CEO of Brightback, which was acquired by Chargebee in 2022. He was named GM of Chargebee Retention following the acquisition.  Target demographic: Businesses that need subscription & recurring revenue management services The company will likely: Return to higher ad spending Experime...

Sales lead: The acquisition will affect the brand's marketing strategy & may lead to agency hires.  Richer Poorer (RP) was acquired by Francesca's Holding Corp in April 2023.  The financial details have not been made public.  Francesca's DMs reportedly believe this will help it bolster its product offerings & reach Gen-Z and millennial women more effectively.  Target demographic: Female Gen-Z & millennials Now that it is under new leadership, the company will likely:  ...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Canyon Ranch (CR) appointed Leena Utsch as CMO, effective April 2023. Utsch joins from Coravin, where she held the same position.  At Coravin, Utsch handled retail, trade, direct-to-consumer, and product marketing.  She now is responsible for all of CR's marketing initiatives.  Target demographic: Gen-Xers & millennials The company will likely: Diversify ad placement Incre...

Sales Lead: Papa Johns (PJ) selected Mark Shambura as its new CMO, effective May 8, 2023 (we will update this lead with Shambura's email once we are able to confirm it) Shambura, most recently the CMO at MOD Pizza, has deep expertise in growing multi-unit restaurants. Now, he will lead PJ's brand, advertising, media activation, field activation, menu strategy, product innovation, and digital customer experience. This will include PJ's owned channels, loyalty program, and aggrega...

Sales Lead: MOD Pizza is in need of a new top marketer since its former CMO, Mark Shambura, departed. Shambura became the pizza chain's CMO in December 2018 and now serves (pizza joke, anyone?) in the same role at Papa Johns. Since December 2018, he has transformed MOD's marketing organization and driven growth by scaling product innovation and digital. He also reportedly bolstered brand engagement across advertising, paid, loyalty, field marketing, and social. The compa...

Sales Lead: Just months after a major DM shift, TelevisaUnivision has named R&CPMK as its exclusive brand integration placement shop with a one-year contract. The agency's proprietary "UpstreamPOP" brand integration service will match talent, brands, and programming. R&CPMK officially now handles brand integration and product placement. I predicted agency reviews would follow the recent appointment of US consumer and corporate marketing EVP Jennifer Rogers. The company will likely...

Sales Lead: Neuronetics, which creates Major Depressive Disorder treatment, selected Lisa Metzner-Rosas as its new CMO and SVP, effective May 1, 2023. Metzner-Rosas was most recently the marketing SVP at Sientra. She succeeds incumbent Janie Gentry Bates, who parted ways with Neuronetics in 2022 after serving as its CMO and marketing VP for around three years. The company will likely: Shift strategy Return to higher spend Conduct agency reviews Target demographi...

Sales Lead: BeneFit Cosmetics is in search of a new top marketer since having parted ways with Stephanie Davis Michelman in April 2023. Davis Michelman joined the company in April 2022 as its global CMO. Now, she is the CEO of The Inkey List. The company will likely: Need additional marketing assistance in her absence Continue increasing spend Seek new agency partners, especially once it finds a new top marketer Target demographic:  Gen-Z and millennial wo...