Sales lead: This hire will affect both the company's marketing strategy & agency roster.  TruGreen appointed Alpesh Patel as chief marketing & digital officer in March 2023. He is responsible for digital, customer experience, & lead generation. Patel joins from Culligan International, where he held the same position. Patel helped Culligan transition from an industrial company to a consumer-facing operation.  Target demographic: Gen-X & millennial men The company will likel...

Sales lead: Contact the new CCO now for more information about her future plans.  European Wax Center (EWC) created a new position by naming Andrea Wasserman chief commercial officer, effective May 30th, 2023. Wasserman joins from JPMorgan Chase & Co., where she served as connected commerce managing director.  She is now responsible for marketing, merchandising, CRM, eCommerce, data, & loyalty.  We told you about EWC's new creative AOR in February.  Target demographic: Millen...

GoldieBlox is an award-winning, mission-driven company fighting to close the gender gap in STEM. Their content and products explore STEM in exciting and engaging ways, reaching girls 6-16 and millennial parents across their digital network. Through multiple platforms, they offer many ways for fans to engage - creating an exciting and safe space for discovery and inspiration. Code Along is a girl-powered, virtual, coding edutainment academy that offers tangible skill-building and coding DIY...

Sales Lead: Illinois Lottery (IL) recently teamed up with Drew The Kiid on a live ad. This is IL's first campaign from its relatively new creative AOR, Dentsu Creative. It was designed to bolster awareness of the organization's new app, which features Drew The Kiid's music. The organization will likely: Continue rolling out new work Keep shifting strategy Pursue additional influencer partnerships spend Seek additional new agency partners Target demographic...

Sales Lead: Proof just became Sprinkles's creative, social, digital, and media AOR, concluding a review. Or, as a Paramore fan might say, the only Proof Sprinkles needs is its new AOR. This move consolidates Sprinkles's marketing efforts with one full-service agency. Proof will focus on expanding the company's business via digital transformation and brick-and-mortar expansion. The agency's initial work launches with national email, creative, and social brand initiatives focused on...

Sales Lead: Self Esteem Brands (SEB) has chosen Wpromote as its new digital AOR. The agency now handles all paid media, data strategy, and data management for SEB's Anytime Fitness (AF), Basecamp Fitness, The Bar Method, Stronger U Nutrition, and Waxing the City brands. Wpromote will focus on bolstering SEB's overall plan to disrupt the global fitness industry. To do this, the agency will leverage a full digital media channel suite, from search and social to CTV and programmatic...

Sales Lead: Jenn Johnston became the CMO at FAT Brands in May 2023. Johnston joined the company in July 2021 as the president of its quick-service restaurant (QSR) business. In this previous role, Johnston oversaw brands such as Round Table Pizza, Great American Cookie Co., Marble Slab, and Pretzelmaker. At FAT, Johnston succeeds Annica Conrad, who parted ways with the company in April 2022 after having served as its QSR CMO for about a year. Now, Alison Lauenstein an...

Media Sales Lead: Revlon brand Elizabeth Arden (EA) recently teamed up with experiential e-Commerce company Obsess on its first-ever immersive virtual shopping experience. The brand is currently working on a comeback from recently filing for bankruptcy; luckily, Revlon exited bankruptcy proceedings in April 2023. The comeback plan involves an expanded digital presence. Key Lead Takeaways: Digital spend will likely continue increasing as EA keeps pursuing digital growth, so get in touch soo...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...