Media Sales Lead: Revlon brand Elizabeth Arden (EA) recently teamed up with experiential e-Commerce company Obsess on its first-ever immersive virtual shopping experience. The brand is currently working on a comeback from recently filing for bankruptcy; luckily, Revlon exited bankruptcy proceedings in April 2023. The comeback plan involves an expanded digital presence. Key Lead Takeaways: Digital spend will likely continue increasing as EA keeps pursuing digital growth, so get in touch soo...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales lead: This looks like a great opportunity for sellers to score some extra ad dollars.  Costa Sunglasses is celebrating its 40th anniversary with a brand campaign. The push is called "Water Is Our Witness" and includes two 30-second ads.  Additional creative will reportedly launch soon.  It features many of Costa's brand ambassadors such as Kimi Werner, Mark Healy, Justin Lee, Duane Diego, and Forrest Galante.  Details regarding the campaign are sparse, so get in touch for ...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Red Bull (RB) promoted Philipp Hausmaninger to EVP & CMO in April 2023.  Hausmaninger joined RB in 2008 and most recently served as area marketing manager of Western Europe. He now leads all of RB's marketing operations in NA.  This fills the vacancy left by Ken Turner, which we told you about in March.  Target demographic: Millennials & Gen-Zers with a male skew The company will ...

Sales lead: Reach out if you can help this brand resonate with female athletes.  PlayStation recently entered a multi-year partnership with the WNBA. The brand is now the official console and marketing partner of the league.  The partnership will kick off during the AT&T WNBA All-Star Game in Las Vegas on July 15th.  In March, PlayStation became the official partner of UEFA Women's Football. These deals are part of the brand's ongoing initiatives to raise awareness for women's s...

Media Sales Lead: Staples just kicked off a new brand campaign called "Business is Human." The messaging focuses on promoting the Staples Business Advantage program. It is running a promotional discount alongside the campaign through July. The push is being supported through digital and print ads on prominent news outlets. It will also air ads on Hulu, YouTube TV, Spotify, and Pandora.  Key Lead Takeaways: The company will likely ramp up ad spend over the next several months. Contact Stapl...

Sales Lead: Boston Medical Center (BMC) just launched a new campaign across digital and social ads along with OOH installments in Boston. Made by Base Design (creative) and Connelly Partners (media buying), this is the first of a four-phase campaign that will roll out throughout February 2024. This first phase was designed to pique viewers' interest ahead of the latter phases. The second will challenge the status quo of the medical field, stressing how much BMC cares for its ...

Sales Lead: In May 2023, Christine Nurnberger became the CMO at OutSystems. She joined from ExtraHop, where she also served as CMO. Nurnberger has led high-performing B2B and SaaS teams for over 20 years. Nurnberger will focus on positioning OutSystems as a more prominent leader in the low-code development industry. She will do this by developing, implementing, and aligning the company's marketing and growth strategies. She succeeds Robson Grieve, who parted ways wit...

Media Sales Lead: Saxx Underwear recently launched an ad in which it fit as many (golf) ball double entendres as possible. The humor-oriented ad also promotes caddies and is a fundraiser for the Testicular Cancer Foundation. The former was made possible by the first-of-its-kind endorsement deal that Saxx recently established with professional caddies Geno Bonnalie, Aaron Flener, John Limanti, and Joel Stock. Made with Zeno Group, the "Ball Masters" campaign will also involve an experiential "...