Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales Lead: Wicked Kitchen (WK) recently acquired plant-based raw seafood company Current Foods. It was an all-stock transaction, but the company did not disclose further terms. WK has been working to expand into this category and has relied heavily on acquisitions to do so. For example, the company acquired a similar plant-based seafood maker, Good Catch, last year. While Good Catch's products are cooked seafood analogs, Current Foods will not compete. Instead, it wi...

Sales Lead: Volkswagen recently launched a new campaign, "The Little Things." Made by creative AOR Johannes Leonardo, promotes the all-electric ID.4 and features the joyful family moments people have in their cars. An additional spot will launch within the coming weeks. The campaign was designed to show how simple the new vehicle is to navigate even though its tech makes it seem complicated. The company will likely: Continue ramping up spend as more work keeps rolling out ...

Sales Lead: On May 16, Crocs rolled out an AR-powered gaming experience on Minecraft tied to special pairs of shoes. An accompanying TikTok campaign, "Choose Your Mode," also launched to bridge a digital environment with Crocs's physical products. The campaign also involved various influencers who featured the new shoes on their own channels. Crocs's current influencer partners include SZA (see video above), Luke Combs, Wejdene, Daphne Groeneveld, Jazzelle, Sonja Morgan, and Hypebae...

Media Sales Lead: MasterCard's CMO, Raja Rajamannar, recently detailed some of the company's current unified and human strategy. MasterCard has blended B2B and B2C marketing, so by "human," I mean that the company is focused on reaching business DMs at home. It has invested in business-oriented events such as the recent B2B Marketing Exchange. The company works with organizations such as MLB and McDonald's, and it recently established a partnership with Citizens Bank. MasterCard's business...

Sales lead: Reach out now to score some extra ad dollars & offer agency assistance.  Dollar Shave Club (DSC) just released some fresh creative work. The push includes three spots: "Just Charge Less," "Cool Stuff," and "Hairs Don't Care."  DSC's in-house creative team partnered with creative production company Where The Buffalo Roam on the ads.  In other news: DSC filled the CMO vacancy we told you about when Kerry Sullivan departed earlier this year.  Megan Milazzo is n...

Sales lead: Get in touch now to help promote Kinder Chocolate. Ferrero USA recently announced that its Kinder Chocolate products will be available in the US starting in August.  The company brought Kinder Joy to the US in 2017 and Kinder Bueno in 2019. It plans to continue releasing new products in the US over the next 12 to 18 months.  Target demographic: Millennials The company will likely: Ramp up ad spend to promote Kinder Increase promotional activity Seek Kin...

Media Sales Lead: Lucky Charms (LC) just launched a new ad campaign called "Lucky's Charmology." The brand worked with VMLY&R Commerce on the push. LC is encouraging consumers to scan their cereal bowls with their smartphone, which will take them to LuckysCharmolgy.com, where they will receive a personalized fortune. Participants can then share their charm on social media to give LC social media engagement. LC is supporting it through a social influencer campaign. Influencers include Aliza Ke...

Sales lead: This hire may lead to spend shifts & agency appointments.  Agiloft hired Nicole Milstead as CMO, effective May 2023. This replaces Kerry Desberg, Agiloft's first-ever CMO, who left the company in March. Milstead joins from Certinia, where she also served as CMO. In her new role, Milstead is responsible for the marketing strategy, improving Agiloft's market share, and boosting demand. Target demographic: Businesses that need contact management services The compa...

Sales lead: Reach out now to secure last-minute campaign ad dollars.  Craftsman Tools appointed Colle McVoy as its new creative partner in May 2023. The agency will handle brand strategy, creative, and connections strategy.  Colle McVoy has already launched its first campaign, "Do It With Craftsman." It includes two 30-second TV ads that will run across broadcast, CTV, digital, and social channels. Target demographic: Gen-X & millennial men The brand will likely: See...