Decision Makers on the Move Recap: Week of May 29 - June 2, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Agiloft
Nicole Milstead
CMO
65
05/2023
Yes
Edge Lead
CMO - Certinia
CarHop Auto Sales & Finance
Beth Sanders
CMO
49
04/2023
Yes
Edge Lead
Marketing Strategy & Analytics VP - Westerra Credit Union
Chicago Blackhawks
Jerry Ferguson
Marketing VP
47
04/2023
Yes
Edge Lead
Growth & Innovation VP - Sid Lee
Dollar Shave Club
Megan Milazzo
CMO
61
2023
Yes
Edge Lead
US Retail Business GM - Dollar Shave Club
European Wax Center
Andrea Wasserman
Chief Commercial Officer
74
05/2023
Yes
Edge Lead
Connected Commerce Managing Director - JPMorgan Chase & Co.
FAT Brands
Jenn Johnston
CMO
73
05/2023
No
Edge Lead
QSR President - FAT Brands
iHerb
Neil Folgate
Global Marketing SVP
57
02/2023
No
Edge Lead
Growth Marketing VP - iHerb
iHerb
Matthew Lester
Sr. Marketing & eCommerce Director
57
03/2023
Yes
Edge Lead
Sr. Global eCommerce Director - The Better Being Co.
Red Bull
Philipp Hausmaninger
EVP & CMO
50
04/2023
No
Edge Lead
Western Europe Area Marketing Manager - Red Bull
Shipley Do-Nuts
Flynn Dekker
CEO
31
05/2023
Yes
Edge Lead
CEO - Bonchon Franchise
Shutterstock
Rachel Mahoney
CMO
68
05/2023
Yes
Edge Lead
CMO - Vroom
TruGreen
Alpesh Patel
Chief Marketing & Digital Officer
50
03/2023
Yes
Edge Lead
Chief Marketing & Digital Officer - Culligan International
Vroom
Casey Akerblom
Marketing VP
43
04/2023
No
Edge Lead
Sr. Growth Marketing Director - Vroom