Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Agiloft |
Nicole Milstead |
CMO |
65 |
05/2023 |
Yes |
Edge Lead |
CMO - Certinia |
CarHop Auto Sales & Finance |
Beth Sanders |
CMO |
49 |
04/2023 |
Yes |
Edge Lead |
Marketing Strategy & Analytics VP - Westerra Credit Union |
Chicago Blackhawks |
Jerry Ferguson |
Marketing VP |
47 |
04/2023 |
Yes |
Edge Lead |
Growth & Innovation VP - Sid Lee |
Dollar Shave Club |
Megan Milazzo |
CMO |
61 |
2023 |
Yes |
Edge Lead |
US Retail Business GM - Dollar Shave Club |
European Wax Center |
Andrea Wasserman |
Chief Commercial Officer |
74 |
05/2023 |
Yes |
Edge Lead |
Connected Commerce Managing Director - JPMorgan Chase & Co. |
FAT Brands |
Jenn Johnston |
CMO |
73 |
05/2023 |
No |
Edge Lead |
QSR President - FAT Brands |
iHerb |
Neil Folgate |
Global Marketing SVP |
57 |
02/2023 |
No |
Edge Lead |
Growth Marketing VP - iHerb |
iHerb |
Matthew Lester |
Sr. Marketing & eCommerce Director |
57 |
03/2023 |
Yes |
Edge Lead |
Sr. Global eCommerce Director - The Better Being Co. |
Red Bull |
Philipp Hausmaninger |
EVP & CMO |
50 |
04/2023 |
No |
Edge Lead |
Western Europe Area Marketing Manager - Red Bull |
Shipley Do-Nuts |
Flynn Dekker |
CEO |
31 |
05/2023 |
Yes |
Edge Lead |
CEO - Bonchon Franchise |
Shutterstock |
Rachel Mahoney |
CMO |
68 |
05/2023 |
Yes |
Edge Lead |
CMO - Vroom |
TruGreen |
Alpesh Patel |
Chief Marketing & Digital Officer |
50 |
03/2023 |
Yes |
Edge Lead |
Chief Marketing & Digital Officer - Culligan International |
Vroom |
Casey Akerblom |
Marketing VP |
43 |
04/2023 |
No |
Edge Lead |
Sr. Growth Marketing Director - Vroom |