Sales lead: Get in touch now if you can help this company promote its new line.  Vans is launching a new premium label in early 2024 called OTW by Vans.  OTW will include men's, women's, and unisex shoes and apparel.  This replaces Vans' current premium offering, Vault, which the company is phasing out.  We told you about Vans' new media AOR in May.  Target demographic: Gen-Z & millennials The company will likely: Continue ramping up digital spend Launch an ad camp...

Due Date: July 12, 2023; questions due June 30 Scope of Work: The City of New Rochelle (“City”) seeks to identify an appropriate firm to support the City’s professional marketing and advertising, strategic communications, media relations, and public relations priorities. The selected firms’ responsibilities will include the following objectives: Develop communications strategies to support the City’s programs, policies and initiatives. Create annual social media strategy & plan to ...

Sales lead: Reach out now if you can help this brand build awareness. Splash Beverage Group just launched a new brand called TapouT Cognitive Energy. It comes in Cherry Lemonade, Orange, and Peach Mango.  The company has started rolling the drinks out nationwide. It worked with TapouT brand ambassador and former NFL player Drew Brees on the drinks.  Target demographic: Gen-Z & millennial athletes/fitness enthusiasts The company will likely:  Begin investing in nation...

Sales lead: Get in touch to help this company promote the new golf league.  TMRW Sports hired Jarrett Dube as CMO, effective June 2023. Dube brings agency experience from his time with Digitas, Grey Group, and Wieden + Kennedy. He also brings sports marketing experience from his time as marketing manager at ESPN. In his new role, Dube is tasked with creating a brand vision and spurring growth.  Additionally, Dube will handle marketing for TGL, TMRW's new golf league scheduled to...

Media Sales Lead: Infiniti has rebranded with a new logo, brand master track, and scent. This is the brand's fourth time updating its logo. The brand has already updated its logo online, and it will start rolling it out on new vehicles. The new brand master track is called "Moment of Tranquility" and it will be featured in commercials, promotional materials, and company videos. It has also started renovating its retail locations with a new showroom layout and atmosphere.  Key Lead Takeaway...

Sales Lead: Savage X Fenty appointed Hillary Super as its CEO, replacing incumbent Rihanna, effective June 26. Rihanna founded Savage in 2018 and has served as its CEO since then. She will still lead as executive chair. This shift comes amid a major shift as Savage has started expanding beyond e-Commerce. Since 2022, the brand has opened seven stores in US cities such as LA, Las Vegas, Houston, and Atlanta. The brand will likely: Shift strategy Continue incre...

Sales Lead: In April 2023, Juliana J. Prather became the first-ever CMO at Stylitics. J. Prather previously served in the same role at EDITED. Now, she will develop and execute Stylitics's global brand and marketing strategies. The company will likely: Shift strategy Start ramping up advertising efforts Conduct agency reviews Target demographic:  Retailers Additional spending insights: Our resources do not yet reflect spend for this compan...

Sales Lead: In an effort to reverse declining sales, Bud Light (BL) just launched its largest summer campaign to date. A new ad launched on YouTube, and a larger summer campaign includes partnerships with country singers (for a national summer music tour) and NFL players. These partnerships have resulted in experiential activations, an upcoming national summer music tour and an upcoming backyard giveaway with signed memorabilia. Work featuring both (separately, I'd assume, altho...

Sales Lead: Four Roses (FR) recently rolled out a rebrand centered around product quality. With the assistance of the full-service agency Camp + King, FR launched a campaign designed to reintroduce its products. Unlike many other bourbon brands, FR has an "unwavering commitment" to providing the best bourbon possible. New packaging rolled out along with a special product, The Ten Recipe Tasting Experience. This first-of-its-kind experience allows people to enjoy individual FR ...

Sales Lead: To fuel its upcoming growth and transformation strategy, H&R Block selected Ogilvy Canada as the creative and brand AOR for its Canada business. The agency will develop innovative creative ideas and initiatives in order to elevate the company's offering and establish it even more as the consumer's first choice for tax preparation. This move expands the company's relationship with Ogilvy, which became the creative and PR AOR for H&R Block's US business in September 2022. ...