Millennial Opps: CycleBar's top marketer departs amid spend declines (Score 48)
Sales lead: Be prepared to reach out when this company announces a replacement. .png)
- Cyclebar lost its CMO, Billy Grenham in December 2023.
- Grenham spent about a year and a half with Cyclebar.
- He is now at Lazy Dog in the same role.
- We will be sure to update you as soon as a replacement is announced.
Target demographic: Millennials
Once it hires a new CMO, the company will likely:
- Return to higher ad spend
- Try new marketing channels
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CycleBar spent about $11.3k on digital display ads YTD, just 27% of the $41.3k spent in this channel during the same time period of 2022.
- YTD data: 1.6m impression via Facebook.
- 2021-2022 spend: Full-year spend jumped from $21.7k in 2021 to $41.3k in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com.
Agency analysis:
- Opportunity: Start working on your pitches so that you can reach out as soon as this company names a new CMO.
- Cyclebar does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
