Female Gen-Z, Millennial Opps: Youthforia names first marketing DM, PR AOR (Score 56)

Sales lead: This company signals it is more committed to marketing by creating this position. 

• Youthforia hired Tina Shim as its first-ever marketing VP.
• Shim joins from IPSY where she served as brand marketing SVP.
• She is responsible for product marketing, brand strategy, social, influencers, CRM, and eCommerce. 

In other news:

• Youthforia named Solcomms as its first PR AOR.
• The agency will handle media relations, events, influencer marketing, and executive visibility. 

Target demographic: Gen-Z & millennial women

The company will likely:

• Keep ramping up digital spend
• Place ads onto additional digital channels
• Seek agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Youthforia spent approximately $47.9k on digital display ads YTD, a significant increase from $7.8k spent in this channel during the same time period of 2022. 
• YTD data: 7.1m impressions via Facebook. 
• 2021-2022 spend: Full-year spend jumped from $1.8k in 2021 to $8.1k in 2022. 
• Ad location: It placed 100% of these ads directly onto facebook.com. 

Agency analysis: 

• Opportunity: Get in touch now to offer creative, media, digital, & social assistance. 
• Current roster:
  • Solcomms: PR AOR

Insight Sources: Digital spend insights estimated by Pathmatics.