Millennial Opps: Walk-On's Sports Bistreaux taps new marketing chief (Score 50)
Sales lead: This hire will likely lead to spend sifts & agency appointments. 
- Walk-On's Sports Bistreaux (WO) named Laurie Curtis CMO in December 2023.
- Curtis most recently served as communications and brand integration VP of Denny's.
- She will handle brand, field, product development, communications, and insights.
Target demographic: Millennials
The company will likely:
- Continue increasing digital ad spend
- Try additional marketing channels
- Build out agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: WO spent about $940.6k on digital display ads YTD, a 5% increase from $893.3k spent in this channel during the same time period of 2022.
- YTD data: 137.3m impressions via Facebook (85%), Instagram (10%), YouTube (4%), and desktop display (1%).
- 2021-2022 spend: Full-year spend dropped 11% from $1.1m in 2021 to $978.8k in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, xtxl.com, and drudgereport.com. It placed 1% of these ads indirectly through The Trade Desk onto sites such as tumblr.com, cafemom.com, msn.com, parentinfluence.com, and purplemath.com.
Agency analysis:
- Opportunity: Contact the new CMO now to secure top priority.
- Current roster:
- Bright Red: PR
Insight Sources: Digital spend insights estimated by Pathmatics.
