Media Spend Estimate Sources: (c) Winmo, LLC, 2024. Used under license.
Gen-X, Millennial Media Opps: Dow Jones appoints trio of agency partners (Score 69)
Sales lead: Contact this company's DMs now to offer ad space & to see if it needs any more agency help. .png)
- Dow Jones (DJ) has completed the agency review we told you about in March.
- The company selected Mother (creative), Mediahub (media), and eg+ worldwide (production) as its new agency partners.
- DJ also created an in-house media team, which will work with Mediahub, on performance marketing and acquisition.
Target demographic: Gen-Xers & millennials
The company will likely:
- Continue ramping up digital spend
- Launch an ad campaign
- Try new ad channels & strategies
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- Please click here to view our digital spend chart for DJ's top brands.
Additional channel insights
- DJ also invests in print.
- Top podcasts sponsored: NPR News Now, FOX News Hourly Update, The Journal, Welcome to Night Vale, and PBS NewsHour - Full Show.
Agency analysis:
- Opportunity: I recommend offering PR, digital, or social media services for the best chance of picking up some of DJ's business.
- Current roster:
