Digital B2B Opps: Evolv Technology names CMO amid spend declines (Score 50)
Sales lead: Start reaching out now to be top-of-mind with the new CMO. 
- Evolv Technology taped Courtney Cunnane as CMO in November 2023.
- Cunnane most recently served as growth marketing SVP of SmartBear.
- She now leads all of Evolv's marketing initiatives.
Target demographic: Venues, companies, & schools that need security screening technology
The company will likely:
- Return to higher ad spending
- Diversify digital ad placement
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Evolv has not allocated any budget toward digital display ads so far this year.
- 2021-2022 spend: Full-year spend plummeted from $82.3k in 2021 to $18.4k in 2022.
- 2022 data: 1.8m impressions via desktop display (86%) and mobile display (14%).
- Ad location: It placed 99% of these ads directly onto sites such as realtor.com, fodors.com, 120sports.com, cagesideseats.com, and mic.com. It placed 1% of these ads indirectly through Media.net and Google AdX+AdSense onto sites such as forbes.com, usnews.com, spoke.com, weburbanist.com, and americansports.net.
Agency analysis:
- Opportunity: Contact the new CMO to see if you can pick up some of Evolv's business.
- We have not confirmed any current agency relationships for this company.
Insight Sources: Digital spend insights estimated by Pathmatics.
