Zips Car Wash brings in new marketing chief (Score 63)

Sales lead: Get in touch to offer ad space & agency services. 

• Zips Car Wash hired Rebecca Latacz as CMO, effective October 2023.
• Latacz most recently served as Raising Cane's marketing VP.
• In her new role, Latacz is responsible for digital, loyalty, sponsorships, and promoting new locations. 
• The company is also shifting toward a more localized marketing strategy. 

Target demographic: Wide range of consumers

The company will likely:

• Seek sponsorships
• Outsource some marketing duties to agency partners
• Open new locations

Spending analysis:

• No national spend data is reported for Zips by iSpot or Pathmatics. 

Agency analysis:

• Opportunity: CMO hires commonly lead to agency appointments, so reach out now to be top-of-mind.
  • We have not confirmed any agency relationships for this company.