Female Millennial Opps: Younique fills top marketing position (Score 49)
Sales lead: This hire will likely lead to spend shifts & agency appointments. .png)
- Younique hired Steve Lake as marketing SVP in September 2023.
- Lake most recently served as brand & product VP at Plexus Worldwide.
- This fills the vacancy we told you about in May.
Target demographic: Millennial women
The company will likely:
- Ramp digital ad spend back up
- Diversify digital ad placement
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Younique spent around $425k on digital display ads YTD, 52% of the $809.6k spent in this channel during the same time period of 2022.
- YTD data: 63.6m impressions via Facebook (99%) and Instagram (1%).
- 2021-2022 spend: Full-year spend dropped from $3m in 2021 to just $683.1k in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Agency analysis:
- Opportunity: Reach out to the new marketing DM now to be top-of-mind.
Insight Sources: Digital spend insights estimated by Pathmatics.
