Digital B2B Opps: IonQ hires CMO as it ramps up ad spend (Score 59)

Sales lead: Contact the new CMO now to offer ad space & agency assistance.

• IonQ recently selected Margaret Arakawa as CMO.
• Arakawa joins from Fastly, where she held the same position.
• She is responsible for customer engagement, demand generation, events, product marketing, and PR. 

Target demographic: Businesses that need quantum computing services

The company will likely:

• Keep increasing digital spend
• Diversify digital ad placement
• Outsource some marketing duties to agency partners

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: IonQ spent about $23.4k on digital display ads YTD, up from $10.1k spent in this channel during the same time period of 2022. 
• YTD data: 7.2m impressions via Twitter. 
• 2021-2022 spend: Full-year spend equaled $72.5k in 2022. 
  • It did not allocate any budget toward this channel in 2021. 
• Ad location: It placed 100% of these ads directly onto twitter.com. 

Agency analysis:

• Opportunity: I recommend offering a full range of services to the new CMO.  
  • IonQ does not currently work with any agencies to the best of my knowledge.

Insight Sources: Digital spend insights estimated by Pathmatics.