Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Christy Sports |
Danielle Quatrochi |
CMO |
52 |
10/2023 |
Yes |
Edge Lead |
Marketing & DTC Strategic Advisor - Eventus Experiential |
Christy Sports |
Pete LaBore |
CEO |
52 |
11/2023 |
Yes |
Edge Lead |
COO - Backcountry.com |
Chuck E. Cheese |
Mark Kupferman |
Chief Insights & Marketing Officer |
50 |
11/2023 |
Yes |
Edge Lead |
SVP & CCO - Ruth's Chris Steak House |
CloudBees |
Raj Sarkar |
CMO |
49 |
10/2023 |
Yes |
Edge Lead |
CMO - 1Password |
Inception Fertility |
Lindsey Rabaout |
CMO |
50 |
11/2023 |
Yes |
Edge Lead |
CMO - I and love and you |
Marcum |
Damien Enderle |
CMO |
50 |
10/2023 |
Yes |
Edge Lead |
Marketing Leader - Deloitte |
Redis |
Keith Messick |
CMO |
49 |
08/2023 |
Yes |
Edge Lead |
CMO - LaunchDarkly |
Snap Kitchen |
Mitchell Raisch |
CMO |
62 |
10/2023 |
Yes |
Edge Lead |
Global GM - F45 Training |
Texas A&M University |
R. Ethan Braden |
VP & Chief Marketing & Communications Officer |
49 |
11/2023 |
Yes |
Edge Lead |
VP & Chief Marketing & Communications Officer - Purdue University |
Wellborn Cabinent |
Mara Villanueva-Hera |
CMO |
50 |
10/2023 |
Yes |
Edge Lead |
Marketing VP - Emser Tile |