Decision Makers on the Move Recap: Week of November 6 - 10, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Christy Sports
Danielle Quatrochi
CMO
52
10/2023
Yes
Edge Lead
Marketing & DTC Strategic Advisor - Eventus Experiential
Christy Sports
Pete LaBore
CEO
52
11/2023
Yes
Edge Lead
COO - Backcountry.com
Chuck E. Cheese
Mark Kupferman
Chief Insights & Marketing Officer
50
11/2023
Yes
Edge Lead
SVP & CCO - Ruth's Chris Steak House
CloudBees
Raj Sarkar
CMO
49
10/2023
Yes
Edge Lead
CMO - 1Password
Inception Fertility
Lindsey Rabaout
CMO
50
11/2023
Yes
Edge Lead
CMO - I and love and you
Marcum
Damien Enderle
CMO
50
10/2023
Yes
Edge Lead
Marketing Leader - Deloitte
Redis
Keith Messick
CMO
49
08/2023
Yes
Edge Lead
CMO - LaunchDarkly
Snap Kitchen
Mitchell Raisch
CMO
62
10/2023
Yes
Edge Lead
Global GM - F45 Training
Texas A&M University
R. Ethan Braden
VP & Chief Marketing & Communications Officer
49
11/2023
Yes
Edge Lead
VP & Chief Marketing & Communications Officer - Purdue University
Wellborn Cabinent
Mara Villanueva-Hera
CMO
50
10/2023
Yes
Edge Lead
Marketing VP - Emser Tile