Female Millennial Opps: Inception Fertility picks up marketing chief amid spend increases (Score 50)

Sales lead: Contact the new CMO to offer ad space & agency services. 

• Inception Fertility (IF) appointed Lindsey Rabaut as CMO in November 2023.
• Rabaut joins from I and love and you, where she held the same title.
• In her new role, Rabaut is responsible for marketing, communications, PR, and brand awareness. 
• She is also responsible for IF's top brand, The Prelude Network. 

Target demographic: Millennial women

The company will likely:

• Continue increasing digital spend
• Diversify digital ad placement
• Build out the agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: IF spent about $65.9k on digital display ads YTD, up from $16.6k spent in this channel during the same time period of 2022. 
• YTD data: 9.9m impressions via Facebook (75%) and Instagram (25%). 
• 2021-2022 spend: Full-year spend jumped from $6k in 2021 to $17.7k in 2022. 
• Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.

Additional channel insights  

• Top podcasts sponsored: Morbid. 

Agency analysis:

• Opportunity: CMO hires are the number one sign of upcoming agency appointments.
• Current roster:
  • Krupp Kommunications: PR AOR