Female Health Opps: Oova appoints AOR, secures new funding (Score 16)

Sales lead: Reach out to help this company build brand awareness. 

• Oova named Markacy AOR in November 2023.
• The agency will handle B2C and B2B marketing, CRM, creative, retention, and website CX optimization. 
• Markacy will also revise the company's media mix and customer targeting strategy to increase brand awareness. 

In other news: 

• Oova secured $10.3m in a Series A funding round in June 2023.
• Spero Ventures led the funding round.

Target demographic: Women ranging from Gen-Z to Gen-X & healthcare providers

The company will likely:

• Start investing in national advertising
• Build out its agency roster
• Increase promotional activity 

Spending analysis:

• No national spend data is reported for Oova by iSpot or Pathmatics. 

Agency analysis:

• Opportunity: Agency appointments tend to follow one another, so get in touch to see if Oova needs any more assistance. 
• Current roster:
  • Markacy: creative AOR