goeasy announces new creative, media AOR (Score 23)

Sales lead: This appointment should lead to higher ad spend, so get in touch now to start offering ad space. 

• goeasy appointed No Fixed Address as its creative and media AOR in October 2023.
• The agency will handle marketing communications, media planning, and media buying.
• The remit includes the company's easyhome, easyfinancial, and LendCare business units. 
• The first creative work is scheduled for early 2024.

Target demographic: Millennial Canadians

The company will likely:

• Significantly increase ad spend
• Launch an ad campaign in Q1 2024
• Seek additional agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: goeasy spent $3.9k on digital display ads YTD, up from $900 spent in this channel during the same time period of 2022. 
• YTD data: 406.3k impressions via YouTube (52%) and Facebook (48%). 
• 2021-2022 spend: Full-year spend fell from $7.3k in 2021 to $900 in 2022. 
• Ad location: It placed 100% of these ads directly onto youtube.com and facebook.com. 

Agency analysis:

• Opportunity: I recommend offering PR, digital, and social media services.
• Current roster:
  • No Fixed Address: creative & media AOR

Insight Sources: Digital spend insights estimated by Pathmatics.