Momvertising Opps: Hanna Andersson debuts loyalty program (Score 82)

Sales lead: Get in touch to help this company promote its new loyalty program. 

• Hanna Andersson (HA) just introduced its first-ever loyalty program. 
• Hanna Rewards offers discounts, rewards points, free shipping, and exclusive access to new products & sales. 
• We told you about HA's new digital resale platform in March. 

Target demographic: Millennial moms 

The company will likely:

• Continue increasing digital spend
• Launch an ad campaign to promote the loyalty program
• Keep trying new ways to improve customer loyalty

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: HA spent about $852.2k on digital display ads YTD, up 62% from $527.2k spent in this channel during the same time period of 2022. 
• YTD data: 126.3m impressions via Facebook (89%), Instagram (8%), and desktop display (2%). 
• 2021-2022 spend: Full-year spend fell 26% from $2.3m in 2021 to $1.7m in 2022. 
• Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, skyscanner.com, yahoo.com, and delawareonline.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as thefreedictionary.com, zillow.com, people.com, nytimes.com, and yahoo.com. 

Additional channel insights  

• Top podcasts sponsored: Good Inside with Dr. Becky and Marvel Cinematic Universe Podcast. 

Agency analysis:

• Opportunity: HA does not currently have any agency relationships, so get in touch to see if it needs any assistance.